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Embrace the Widget

Embrace the Widget. Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com. Embrace the Widget. What is a Widget? Types of Widgets History of the Widget Widget Resources Technology Behind the Scenes Case Studies Demonstration: Kickapps Widget Studio Questions.

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Embrace the Widget

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  1. Embrace the Widget Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com

  2. Embrace the Widget • What is a Widget? • Types of Widgets • History of the Widget • Widget Resources • Technology Behind the Scenes • Case Studies • Demonstration: Kickapps Widget Studio • Questions

  3. What is a Widget?

  4. Definition of a Web Widget A widget is anything that can be embedded within a page of HTML, i.e. a web page. A widget adds some content to that page that is not static. Generally widgets are originated by third parties, though they can be home made. Embeddable chunks of code have existed since the early development of the World Wide Web. Web developers have long sought and used third party code chunks in their pages.1 1http://en.wikipedia.org/wiki/Web_widget

  5. Types of Widgets • Web Widgets • Advertising Widgets (Google Ads) • Desktop Widgets (Gadgets) • Mobile Widgets • mFoundry (financial applications) • Bling • iRibbit (ebayiphone app) • TV Widgets

  6. Types of Widgets

  7. History of the Web Widget The first widely syndicated web widget, Trivia Blitz, was introduced in 1997. It was a java game applet offered by Uproar.com embedded on 15,200 websites as of December 31, 1998 and 36,100 websites as of December 31, 1999. It spread virally through an "add this game to your website" button.1 1http://en.wikipedia.org/wiki/Web_widget

  8. Google Trends: Widget

  9. History of the Web Widget • Widgets are now commonplace and used by Bloggers and Social Network Users in addition to web developers • Easy to embed on Home Site Pages such as: • iGoogle • Netvibes • Pageflakes

  10. Create and Host Widgets

  11. Create and Host Widgets • Browser base tools for creating and hosting widgets include: • Microsoft Popfly • Widget Box • Zembly • Snipperoo • Kickapps

  12. Why Use Widgets? • “Out of the Box” • Dynamic • Customizable / Skinnable • Enhanced User Experience • Faster Development • No Coding Required • Easy To Embed

  13. Code of the Web Widget • Widgets Can be created with: • Java Applets • Javascript • Flash Actionscript • Most use RSS for data delivery

  14. Case Studies

  15. usaVotes2008.com

  16. TechTechBoom.com

  17. Demonstration Mike Sommers SVP Product Development KickApps Corp mike@kickapps.com

  18. Kickapps.com Widget Studio

  19. Questions? (www.mindgrub.com/NAB) Todd Marks President & CEO Mindgrub Technologies LLC todd.marks@mindgrub.com

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