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ATV Market Overview

ATV Market Overview. ATV Industry. Industry continues to grow 2003 – over $6 Billion worldwide Over 1 Million Units 2003 - Industry grew +6% over 2002 Competitors Arctic Cat Bombardier Suzuki Honda Yamaha John Deere Kawasaki Other small manufacturers. What’s Hot?.

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ATV Market Overview

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  1. ATV Market Overview

  2. ATV Industry • Industry continues to grow • 2003 – over $6 Billion worldwide • Over 1 Million Units • 2003 - Industry grew +6% over 2002 • Competitors Arctic Cat Bombardier Suzuki Honda Yamaha John Deere Kawasaki Other small manufacturers

  3. What’s Hot? • Middle of the Market Products • 400cc market fast growing • Significant new product news • Big Bore ATVs • 800EFI – Biggest and Baddest ATVs • Lots of news 600cc+ innovation • Sport Market • Racing bikes driving growth • Influx of high-performance

  4. Current Trends • Technology • Performance technologies – i.e. EFI • GPS • Versatility • All-Terrain Pickup • Ranger and other Utility Vehicles • Consistently Improving Riding Experience • IRS • Ergonomics • More and More Competition • New entrants – John Deere • Foreign players – Asian influx

  5. Future Trends • Multi-Rider Vehicles • 2up • Ranger and other solutions • Increased Versatility • Boxes, storage, hitches, better lighting • More Aggressive ATVs • Bigger, more powerful • Further Integration of Technology • GPS

  6. Growth Expectations • Growth Trends • Huge growth throughout the 90’s • Slowing, but steady growth recent years • Expectations – • Growth • Steady, but not at pace of recent years

  7. What to Prepare For? • Increased trail riding • Sport growing, more consumer looking for escape • More technology • Electronics, GPS, etc. • More powerful solutions • Not just speed, but torque and pulling • Multi-rider solutions • Not simply 2-up as we know it – consumer will define • Increased ATV sophistication • Riders will demand more auto-like performance and features

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