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Team Dynamo Al-Hassan Hleileh | Elika Mahdavi | Hung Le | Meghbartma Gautam

TRAVEL “ NUDGE ” . [10] surveys [17] i n person interviews. Team Dynamo Al-Hassan Hleileh | Elika Mahdavi | Hung Le | Meghbartma Gautam Mentors : Ethan Kurzweil | Alan Chiu. What remains of Ebtism/Go-Near-East ?. Interactions Post Views 2,346 Post Feedback 18. What we do.

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Team Dynamo Al-Hassan Hleileh | Elika Mahdavi | Hung Le | Meghbartma Gautam

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  1. TRAVEL “NUDGE” [10] surveys [17] in person interviews Team Dynamo Al-Hassan Hleileh|ElikaMahdavi| Hung Le | Meghbartma Gautam Mentors: Ethan Kurzweil | Alan Chiu

  2. What remains of Ebtism/Go-Near-East ? Interactions Post Views 2,346 Post Feedback 18

  3. What we do NUDGEinspiresyou to travelby drawing onyour own travel historyand that of your friends and family as inspiration for your next journey. Nudging you through future milestones.

  4. … so this is our newCANVAS Customer Acquisition Customer Retention Product Development Social Networks Travel websites Enrichment Trusted relationships Online travelers Leads Successful partnerships Travel Websites Relationship with key partners Events (Parties!) Brand awareness/ identification Pilots Cross pollination Sourcing deals A/B testing Community/Group Travel? Alumni Associations Travel agents Business Schools Hotels User data Human Capital Word of Mouth Social Media Relationship with partners Direct referral links Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising Percentage of booking costs Refunds

  5. … for our end users Customer Acquisition Customer Retention Product Development Social Networks Travel websites Enrichment Trusted relationships Online travelers Leads Successful partnerships Travel Websites Relationship with key partners Events (Parties!) Brand awareness/ identification Pilots Cross pollination Sourcing deals A/B testing Community/Group Travel? Alumni Associations Travel agents Business Schools Hotels User data Human Capital Word of Mouth Social Media Relationship with partners Direct referral links Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising Percentage of booking costs Refunds

  6. … for travel websites Customer Acquisition Customer Retention Product Development Social Networks Travel websites Enrichment Trusted relationships Online travelers Leads Successful partnerships Travel Websites Relationship with key partners Events (Parties!) Brand awareness/ identification Pilots Cross pollination Sourcing deals A/B testing Community/Group Travel? Alumni Associations Travel agents Business Schools Hotels User data Human Capital Word of Mouth Social Media Relationship with partners Direct referral links Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising Percentage of booking costs Refunds

  7. What customers want • Friend’s & family recommendation (LAST WEEK) • Inspiration and reminder to travel What we deliver • Places your friends have been to • Inspiration through photos and imagery aggregated from your friends and your own travel experiences • Travel reminders (NUDGES)

  8. Competitive Landscape Online travel market across customers purchase cycle are virtually hypercompetitive and saturated Inspiration Initiation Idea Travel Actions Explore Planning Booking Sharing • Relatively no competition • Lack of activity • Potential to capture! Source: Team Analysis

  9. Market Size Assumption ANNUAL MARKET SIZE US Online Leisure Travelers Nudges a day x 365 = × Penetration × × CTR × CPC 68 mil 0.5/day 1% $7 Full market penetration 100% TAM = $900M SOM = $267M SAM = $373M Gen X + Gen Y only 47% Gen X only 31% Source: USTravel.org

  10. Happiness level Your travel histories in a chronological flow • Location • Friends • Event

  11. “Nudge” of personal events based on your travel history

  12. “Nudge” of possible new trips based on your personal travel history and similar users

  13. Hypothesis next week • People are subconsciously inspired to travel from past memorable trips photos • Frequency of nudges and communication forms to make people comfortable with “nudges”

  14. Q&A ?

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