Perks of Email Marketing
The internet is everywhere, and with that comes a higher level of interaction between company and customer. With 91 percent of all online shoppers checking their email at least once a day, email marketing has become a useful tool for companies to communicate with their customers. In addition, 67 percent of customers voluntarily subscribe to a company’s email marketing campaigns with the promise of receiving promotional news and discounts, while 57 percent of customers say they are more likely to buy a product after receiving an email from a company.
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