ANM 104 DESIGN THEORY & PRACTICE

1. ANM 104 DESIGN THEORY & PRACTICE • Quiz • Foundation Portfolio Information • What’s New on the Class Blog • Digital Image Composition Review & File Check • Review of Emphasis in Visual Communications • Basics of Typography • Introduction to Adobe InDesign • InDesign Typography Composition: In-Studio • Final Project Introduction

2. ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEWCreating Digital Image Composites Digital compositing is the process of digitally assembling multiple images to make a final image.

3. ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEWDigital Image Composite: File Check • The colors in the Swatches Palette are only the colors created for this project. • All the colors utilized have been saved in the Swatches Palette and are named. • Each Layer has been named. • At least 3 images have been composited in this composition. • There were Layer Masks used to soften the edges of the individual images in the composite. • You should hand in 2 .psd files: • • Your Zombie Portrait: lrzoskalesson10_001.psd • • Your Zombie Composite: lrzoskalesson10_002.psd

5. ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEWEmphasis By Contrast: Value When all the elements in the composition are dark a light form breaks the pattern and becomes the Focal Point.

6. ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEWEmphasis By Contrast: Shape When the majority of the shapes are rectangular and angular, round shapes stand out to become the Focal Point.

7. ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEWEmphasis By Contrast: Scale When all the elements are about the same size a larger or smaller element is emphasized to become the Focal Point.

8. ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEWEmphasis By Placement The placement of elements in a composition may function as a way to create Emphasis. If many elements point to one area or element the viewers attention is directed there, and a Focal Point results.

9. ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEWEmphasis By Isolation When an element is physically apart or isolated from the other elements in the composition the viewer’s attention is drawn to the isolated element. Emphasis by Isolation may visually convey: • Vulnerability • Individuality • Loneliness • Physical or Emotional Isolation

10. ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEWAbsence of Emphasis Absence of Emphasis occurs when the composition has no specific elements that contrast or change and no area of interest.

12. ANM 104 DESIGN THEORY & PRACTICELESSON 11Typography: An Introduction

13. ANM 104 DESIGN THEORY & PRACTICELESSON 11Typography: An Introduction Typefaces Typefaces can be divided into two main categories: Serif and Sans Serif. Serifs comprise the small features at the end of strokes within letters. The printing industry refers to a typeface without serifs as Sans Serif.

14. ANM 104 DESIGN THEORY & PRACTICELESSON 11Typography: An Introduction Leading Leading is referring to the strips of lead once used to create space between lines of text in the days of mechanical typesetting. In other words, leading is line spacing. It's purpose is to allow the designer to alter the density of blocks of text.

15. ANM 104 DESIGN THEORY & PRACTICELESSON 11Typography: An Introduction Kerning Kerning allows you to manually adjust the space between any two characters.

16. ANM 104 DESIGN THEORY & PRACTICELESSON 11Typography: An Introduction Type Justification This is Typographic Alignment. The types of Justification are: • Flush Left, Ragged Right • Flush Right, Ragged Left • Centered • Justified

18. ANM 104 DESIGN THEORY & PRACTICELESSON 11Adobe InDesign: An Introduction Page Layout Adobe InDesign is a page layout software program used to create printed works such as posters, flyers, brochures, magazines, newspapers and books. Students in the ANM Program can utilize InDesign to create Self-Promotional pieces.

19. ANM 104 DESIGN THEORY & PRACTICELESSON 11Adobe InDesign: An Introduction Page Layout Layout is another word for Composition. Using Adobe InDesign you will be creating compositions using various Graphic Elements and Typographical Elements.

20. ANM 104 DESIGN THEORY & PRACTICELESSON 11Adobe InDesign: An Introduction Graphic Elements Logos Photographs Illustrations Charts and Graphs Arrows Repeating Lines Typographical Elements Titles Headlines Sub Heads Body Copy Signatures

21. ANM 104 DESIGN THEORY & PRACTICELESSON 11Adobe InDesign: An Introduction Visual Hierarchy We use Visual Hierarchy to control what the viewer looks at first, then second, then third, etc. We use all the Principles and Elements of Design when creating a page composition.

23. ANM 104 DESIGN THEORY & PRACTICELESSON 11Adobe InDesign: Basic Tools Tool Bar Where the InDesign Tools are found. Selection Tool Allows you to select and move objects. Direct Selection Tool Allows you to select, individual Anchor Points and edit an object. Pen Tool Allows you to make lines and objects by creating Anchor Points and Line Segments. Type Tool Allows you to add Typography. Transformation Tool Allows you to select, scale and rotate objects. Stroke and Fill Icons Allows you to stroke and/or fill a line, text or an object.

24. ANM 104 DESIGN THEORY & PRACTICELESSON 11Adobe InDesign: Basic Palettes Layers Palette Allows you to organize and arrange the Graphic Elements and Typography in your page composition.

25. ANM 104 DESIGN THEORY & PRACTICELESSON 11Adobe InDesign: Basic Palettes Swatches Palette Allows you to select the stroke color of the Line Segment and/or the fill color of the Closed Object or Typography in your page composition.

26. ANM 104 DESIGN THEORY & PRACTICELESSON 11Adobe InDesign: Basic Palettes Character Palette Allows you to select the Font the Font Size and the Leading. You can, also, adjust the Kerning in the Character Palette.

27. ANM 104 DESIGN THEORY & PRACTICELESSON 11Adobe InDesign: Basic Palettes Character Palette Paragraph Palette