1 / 8

MC DONALD’S

MC DONALD’S. Index History “McDonaldization” The Menu Criticism Advertising Ronald, The Mascot. HISTORY OF THE BUSINESS. The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries …. THE “M” LOGO.

ulfah
Download Presentation

MC DONALD’S

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MC DONALD’S Index History “McDonaldization” The Menu Criticism Advertising Ronald, The Mascot

  2. HISTORY OF THE BUSINESS The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries…

  3. THE “M” LOGO Find out moreabout the logo…

  4. “MCDONALDIZATION” McDonald's has become emblematic of globalization, sometimes referred to as the “McDonaldization" of society. The Economist newspaper uses the “Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies‘ purchasing power parity. See a graphof “Big Mac Index”

  5. THE MENU SALADS BURGERS SNACKS Graph aboutnutritionvaluesoftheseproducts!

  6. Promotingunhealthyfood Damaging the environment CRITICISM Exploitingworkers Murderinganimals Readmoreaboutcriticism…

  7. McDonald's advertising McDonald’s maintains an extensive advertising campaign. In addition to the usual media including television, radio, and newspaper ads, the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Read more

  8. RONALD, THE MASCOT The origin of Ronald McDonald involves Willard Scott (at the time, a local radio personality who also played Bozo the Clown on WRC-TV in Washington, D.C. from 1959 until 1962), who performed using the moniker "Ronald McDonald, the Hamburger-Happy Clown" in 1963 on three separate television spots. In his first TV appearance in 1963, the clown was portrayed by Willard Scott. On March 28, 2000, Henry Gonzalez, McDonald's Northeast Division President, thanked Scott for creating Ronald McDonald, during a taped tribute to Scott on the Today Show. End of the presentation

More Related