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Donald A. Norman

Donald A. Norman. “The Guru’s Guru”. Who is Donald Norman?. Technology Enthusiast Background in: Engineering Social Sciences Personal Goal: “To humanize technology” Executive-level, management consulting on human-centered design. Who is Donald Norman?. Currently:

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Donald A. Norman

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  1. Donald A. Norman “The Guru’s Guru”

  2. Who is Donald Norman? • Technology Enthusiast • Background in: • Engineering • Social Sciences • Personal Goal: “To humanize technology” • Executive-level, management consulting on human-centered design

  3. Who is Donald Norman? • Currently: • Professor of Computer Science, Northwestern University • Professor Emeritus, University of California, San Diego • Co-founder and Principal of the Nielsen Norman Group

  4. A Little Background • Education • BS, MIT • MS, University of Pennsylvania • Ph.D., University of Pennsylvania

  5. A Little Background • Apple Fellow • VP of Advanced Tech. Group, Apple Computer Inc. • Executive at HP – Consumer Product Group and HP Labs • President, Cardean Learning Systems at UNext (distance education) • Founded Dept. of Cognative Science, UCal

  6. Publications • Too many to name… • Books of interest • The Design of Everyday Things • Turn Signals are the Facial Expressions of Automobiles • Things That Make Us Smart • The Invisible Computer • Emotional Design (in progress)

  7. Usability Warrior • A “user advocate” • Producing human-centered products and services.

  8. Human Centered Design • Sees the “…designer as a champion of the user experience…” – Terry Winograd, Bringing Design to Software • “…focuses on the physical, cognitive and social abilities of humans to facilitate understanding and ease of use in interactions between people and their environments.” - Tim Gasperak

  9. An Example -- Teapots “Three different teapots, one emphasizing usability (or to be more precise, its absence), one emphasizing aesthetics, and one practicality. But which one do I usually use? ... Design matters, but which design is preferable depends upon the occasion , the context, and above all, upon my mood.” -- Donald Norman

  10. Related to IT • A Leader, yes, but in IT? • How does his work influence the field of IT? • How can we learn from his work? http://www.jnd.org Donald Norman http://www.nngroup.com

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