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SHRM Foundation’s 5 th DVD Filmed at Starbucks Headquarters, Seattle Featuring Wayne Cascio, Ph.D. Comprehensive Int

Video Overview. Video Overview. SHRM Foundation’s 5 th DVD Filmed at Starbucks Headquarters, Seattle Featuring Wayne Cascio, Ph.D. Comprehensive Interviews Officers, Managers and Employees. SHRM Foundation’s 5 th DVD Filmed at Starbucks Headquarters, Seattle

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SHRM Foundation’s 5 th DVD Filmed at Starbucks Headquarters, Seattle Featuring Wayne Cascio, Ph.D. Comprehensive Int

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  1. Video Overview Video Overview • SHRM Foundation’s 5th DVD • Filmed at Starbucks Headquarters, Seattle • Featuring Wayne Cascio, Ph.D. • Comprehensive Interviews • Officers, Managers and Employees • SHRM Foundation’s 5th DVD • Filmed at Starbucks Headquarters, Seattle • Featuring Wayne Cascio, Ph.D. • Comprehensive Interviews • Officers, Managers and Employees

  2. Video Synopsis Video Synopsis • Corporate Social Responsibility • Working Environment and Trust • Health Benefits and the Relationship with Partners • The Role of HR • Advice for Small Companies • Introduction • A Business of People • Description of Starbucks’ Business • Mission and Guiding Principles

  3. Company Overview Company Overview United States: • 50 States + D.C. • 6,281 Company-Operated Stores • 3,533 Licensed Stores International: • 39 Countries • 1,553 Company-Operated Stores • 2,361 JV & Licensed Stores United States: • 50 States + D.C. • 6,281 Company-Operated Stores • 3,533 Licensed Stores International: • 39 Countries • 1,553 Company-Operated Stores • 2,361 JV & Licensed Stores

  4. Company Overview Company Overview Products • 30 Blends of Coffee • Handcrafted Beverages • Merchandise • Fresh Food • Starbucks Entertainment • Global Consumer Products • Starbucks Card • Brand Portfolio (Tazo, Ethos, Seattle’s Best) Products • 30 Blends of Coffee • Handcrafted Beverages • Merchandise • Fresh Food • Starbucks Entertainment • Global Consumer Products • Starbucks Card • Brand Portfolio (Tazo, Ethos, Seattle’s Best)

  5. Company Overview Company Overview Headquarters: Seattle, WA IPO: 1992, 165 Stores 2006 Sales: $7.8 billion Employees: 140,000 Headquarters: Seattle, WA IPO: 1992, 165 Stores 2006 Sales: $7.8 billion Employees: 140,000

  6. DiscussionQuestions

  7. How can companies build a relationship based on trust with their employees? How can companies build a relationship based on trust with their employees? • Provide support • Share success • Extend ownership • Provide support • Share success • Extend ownership

  8. How does a company live by its guiding principles? How does a company live by its guiding principles? • Use them as a point of reference • Make decisions based on them • Embed them in interactions with customers and partners • Use them as a point of reference • Make decisions based on them • Embed them in interactions with customers and partners

  9. What does workforce diversity mean for an organization? What does workforce diversity mean for an organization? • Diverse leadership • Different styles • Impact on value • Diverse leadership • Different styles • Impact on value

  10. How does a company remain faithful to its mission? How does a company remain faithful to its mission? • Audit management decisions • Survey employees • Act based on frontline feedback • Audit management decisions • Survey employees • Act based on frontline feedback

  11. With whom does the company interact through Corporate Social Responsibility? With whom does the company interact through Corporate Social Responsibility? • Customers • Suppliers • Communities • Customers • Suppliers • Communities

  12. How do companies create a “Top-100” environment? How do companies create a “Top-100” environment? • Put people first • Accessible top management • Homogeneous organizational environment • Put people first • Accessible top management • Homogeneous organizational environment

  13. What should companies know about trust? What should companies know about trust? • Trust is earned • Trust is fragile • Trust needs to be nurtured • Trust is earned • Trust is fragile • Trust needs to be nurtured

  14. How can health benefits contribute to build trust? How can health benefits contribute to build trust? • They safeguard employees’ well-being • They create engagement • They are valuable for the employee, for the company and for the community • They safeguard employees’ well-being • They create engagement • They are valuable for the employee, for the company and for the community

  15. What is the role of HR in a business made of people? What is the role of HR in a business made of people? • Provide strategic input • Assist the organization’s line managers • Promote organizational culture • Provide strategic input • Assist the organization’s line managers • Promote organizational culture

  16. Financial History Financial History Compound Annual Growth Rates 1995 1996 1997 1998 2000 2001 2002 2003 2004 2005 2006 Q1’07 Q2’07 Q3’07 Annual Sales

  17. Comparison Comparison

  18. Five Important Lessons

  19. 5 Lessons 5 Lessons • Trust is the foundation of performance • Trust is fragile • Communicate often in ways that support core values • Involve employees in decisions that affect them • Survey employees regularly about how leaders’ behavior supports the company’s mission and values

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