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TEAM EPINEPHRINE race plan 2002. ADVENTURE Racing. The Ultimate in Ultra Endurance Competition Co-ed Teams, Multi-day, Non-stop Events A Test of Athletic Abilities in Every Sort of Non-Motorized Mode of Transportation Remote, Harsh Racing Locales
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ADVENTURE Racing • The Ultimate in Ultra Endurance Competition • Co-ed Teams, Multi-day, Non-stop Events • A Test of Athletic Abilities in Every Sort of Non-Motorized Mode of Transportation • Remote, Harsh Racing Locales • Pushing the Limits of Mind, Body, Speed and Efficiency in the Name of Adventure
ADVENTURE Racing • The Fastest Growing Endurance Sport in the World • International Competitors Representing 20-30 Different Nations Can Be Found at a Single Event
ADVENTURE Racing • Examples of Corporate Involvement
TEAM EPINEPHRINE • One of 15 Elite, Professional Adventure Racing Teams Worldwide • Established Experts in all Distances of Adventure Racing - from sprints (3hours) to middle distance (24-36 hours) & expedition (7-12 days).
2000 Competitor Magazine’s “Adventure Racer of the Year” Personal Trainer Professional Spokesperson Founder and Director of E-Camps, Adventure Racing School Adventure Racing Consultant Flight Paramedic Paul RomeroTEAM EPINEPHRINE Paul Romero during a passport check, Day 3 - EMA, Brazil 2000
Adventure Racing Spokesperson Adventure Racing Clinics and Training Instructor Co-Director, E-Camps, Adventure Racing School Professional Ski Coach Customer Relations Associate (Educational Consulting) Karen LundgrenTEAM EPINEPHRINE Karen Lundgren during a bike/water crossing, Hi-Tec Adventure Race Series, Dallas, TX 2000
Race Director and Adventure Consultant Champion High Altitude Marathoner International Finance Manager Ernesto RivasTEAM EPINEPHRINE
Results 2001 • Cal Eco 24 hour Adventure Race Series Championship, 1st place • Cal Eco Finals, Downieville 48-hr Adventure, 1st place • Mild Seven Outdoor Quest, Lijiang, China, 2nd place stage 4,10th place overall • Discovery Channel World Championships, Switzerland • Expedition BVI - 4 day stage adventure race – British Virgin Islands, 5th place overall • National Championships/Balance Bar 24 hour, CA, 4th place
EPINEPHRINE’SOther Notable Results • Eco-Challenge, Morocco (Rookie/Lottery Team) , 8th place 1998 • ELF Authentic Adventure, Philippines, 2nd, 1999 • Eco-Challenge, Argentina 11th place 1999 • Eco-Challenge, Borneo Malaysia, 10th, 2000 • Expedição Mata Atlântica 2000-Brazil, 1st place • ELF Authentic Adventure 2000 - Brazil, Competitor
TEAM EPINEPHRINEnot just world class athletes • Ambassadors • Spokespersons • Reputation and Image • Training and Coaching • Sales and Marketing • Motivational Speakers
TEAM EPINEPHRINE Sponsors Asta factor Antioxidants for Ultimate Recovery
A Sponsor Partnership • Financial Backing • Travel • Entry Fees • Equipment • Joint and Cooperative Promotion • Team Name Affiliation • Product Development, Testing & Promotion • Media Coverage/Advertising
Media • Adventure Racing Continues to Grow in Terms of Media Coverage • Audience: Wide Range of Viewers Living Vicariously Through Adventure Racing Television Coverage • New Adventure Racers are 25-45 with a High Level of Disposable Income
Discovery Channel Outdoor Life Network ESPN2 LA Times Wall Street Journal NBC Dateline Oxygen Network Trail Runner Magazine Sports Illustrated for Women USA Network Eurosport CNN Competitor Magazine National Geographic Adventure Magazine Numerous International networks in South America, Asia, Australia, and Europe MediaNational and International Television, Print Media and Internet that have presented documentaries, special segments and feature stories involvingTEAM EPINEPHRINE.
Sample Media Coverage • 1998 Eco-Challenge, Morocco - Coverage on Discovery Channel featuring Team Epinephrine • 1.4 million households • Over 2 million viewers • Broad demographics • Primarily Upscale Male Viewers • Over 429 print media articles were published on this event • 2001 Mild Seven Outdoor Quest (MSOQ) - China • 2000 television programs worldwide • 400,000,000 homes worldwide • Coverage on OLN • In-flight coverage on Cathay-Pacific, Quantas, Singapore and American Airlines
Schedule 2002 • Cal Eco Race Series (US) • Balance Bar 24 Hour Race Series (US) • Mild Seven Outdoor Quest (China) • Expedition Mata Atlantica (Brazil) • Eco-Challenge (TBA) • Appalachian Extreme (US) • Extreme Adventure Hidalgo (Mexico) • Eco-Peugeot (Argentina) • Expedition Ohio (US)
ContactTEAM EPINEPHRINE Bernice Pierson, Universal Sports Marketing bpierson@sdspirit.com epinephrine_ar@hotmail.com www.teamepinephrine.com