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Email Breakthroughs KSU Admissions

Email Breakthroughs KSU Admissions. Presented by Joe F. Head Jhead@Kennesaw.edu Susan Blake sblake@kennesaw.edu Tom Hughes thughes@kennesaw.edu GACRAO 50 th Anniversary October 27, 2003. Email Breakthroughs KSU Admissions. KSU Profile Public 17,500 enrollment

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Email Breakthroughs KSU Admissions

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  1. Email BreakthroughsKSU Admissions Presented by Joe F. Head Jhead@Kennesaw.edu Susan Blake sblake@kennesaw.edu Tom Hughes thughes@kennesaw.edu GACRAO 50th Anniversary October 27, 2003

  2. Email BreakthroughsKSU Admissions KSU Profile Public 17,500 enrollment Third largest institution in Georgia 60% women 90% claim to work Average age 25 Average SAT 1042 Opened in 1967 as a two year school On campus apartment housing Located 20 miles north of Atlanta Became a University in 1995 Semester Calendar Inexpensive tuition/fees, $3,000.00 annually Banner Installation, 1997 (Current version 5.5.2) KSU Reorganized to create Enrollment Services, 1995 (Admission, Registrar, Financial Aid, CAPS)

  3. Email BreakthroughsKSU Admissions Best Practices The Georgia High School directory is part of the accomplishments for which the KSU Office of Admissions was awarded the 2003 Best Practices Benchmarking Award By the Board of Regents of the University System of Georgia

  4. Email BreakthroughsKSU Admissions 24/7 Web Tools for Enrollment Management • Web based Georgia High School Directory • Freshman Admissions Predictor (FAP) • High School Guidance Counselor Service Center (GHSCSC) • Electronic Application & SAT data push, and Imaging Systems • Registration “TRIED” Report

  5. Email BreakthroughsKSU Admissions State of the Art Outreach Traditional vs. Electronic Alternative Communication Systems Rapid, economical, effective, locally controlled, accountable, diverse Web Savvy Tools

  6. Email BreakthroughsKSU Admissions Outbound Email Systems that support Processing and Data Entry Maintenance Notifications College Net Bounce Back Acknowledge Receipt of Application Acknowledge Application Entered Notify of Decision Special Announcements

  7. Email BreakthroughsKSU Admissions Outbound Email Systems that support Student Marketing Recruitment Communications Office Email Bounce Backs Academic Engine Email Broadcasts Chat Sessions Georgia High School Directory

  8. Email BreakthroughsKSU Admissions Do your Homework Research Student Habits Research Internet Services

  9. Email BreakthroughsKSU Admissions Electronic Communication Appeal Survey Survey conducted August 2003 Two Orientation Sessions Sample Population 595 New students surveyed entering fall 2003

  10. Email BreakthroughsKSU Admissions Survey Results When using electronic mediums how do you best like for colleges/ university offices of admission to reach you with important, personal, enrollment information?

  11. Email BreakthroughsKSU Admissions Do you have more than one personal e-mail address?

  12. Email BreakthroughsKSU Admissions How often in the past year have you changed or added a personal e-mail address?

  13. Email BreakthroughsKSU Admissions Do you have daily access to a computer and e-mail?

  14. Email BreakthroughsKSU Admissions Do you typically read/ view unsolicited e-mail broadcasts from colleges/ universities?

  15. Email BreakthroughsKSU Admissions Which one of the following tools used by Admissions do you consider to be more helpful?

  16. Email BreakthroughsKSU Admissions Email Format Quality • Basic Text • Enriched Text with Web and Email Links • HTML with Photos, Graphics and Enriched Text

  17. Email BreakthroughsKSU Admissions Dear Joe: This is a courtesy message to inform you that your application has been successfully entered into the KSU database. The likelihood of your eligibility can be determined by going to the Freshman Admissions Predictor at https://web1.kennesaw.edu/admissions/predictor/

  18. Email BreakthroughsKSU Admissions Email Tracking Options None Manual List Fixed Hot Link Intelligent Tracking Software

  19. Email BreakthroughsKSU Admissions

  20. Email BreakthroughsKSU Admissions

  21. Email BreakthroughsKSU Admissions Email Address Vendors College Board Search www.collegeboard.com College Bound Selection Service www.cbssearch.net National Research Center for College and University Admissions www.nrccua.org Target X http://www.targetx.com/webinar/

  22. Email BreakthroughsKSU Admissions Percent of Enrolled Students with Email Addresses – Fall Semesters

  23. Email BreakthroughsKSU Admissions Analysis of Email Servers Freshman – College Board List of 2154 Prospects

  24. Email BreakthroughsKSU Admissions College Board Search Service Combined Email/Direct Mail – 3,685 Prospects Impact on Fall, 2002 Enrollment Communication layering produces higher yields

  25. Email BreakthroughsKSU Admissions What tools are used? • Crystal Reports at www.coloradosoft.com • Powerful report generator, interfaces with Banner. • World Merge at www.crystaldecisions.com/ • Software for sending HTML or text messages of up to 100,000 recipients • Email Address Extractor at http://www.a1soft.com/ • Extracts email addresses from files or Windows Clipboard

  26. Email BreakthroughsKSU Admissions Email Example 1 Notification of application entered into database. Notes: • Subject window and salutation is personalized. • Preceding sentence visible to freshman applicants only. • ID number variable, KSU no longer uses SS#s. • Semester deadline is variable. • Different contact information sent to undergraduate and graduate applicants.

  27. Email BreakthroughsKSU Admissions Email Example 2 Notification of decision entered into database. Notes: • This email sent to undergraduates only. • Applicant may not want others to view decision. • Useful web links are listed below.

  28. Email BreakthroughsKSU Admissions Email Example 3 & 4 Email Sent to Last Minute Acceptances Note: This is an excellent case study for managing last minute enrollments and last minute demands from high administration! Even though admissions standards had been raised and deadlines shortened, a few more students were needed to meet an enrollment goal of 17, 500 students.

  29. Email BreakthroughsKSU Admissions Email and E-recruitment Calendar (See Attachment I) What other emails are done at KSU?

  30. Email BreakthroughsKSU Admissions Questions What are you doing on your campus?

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