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Communication skills ”seek first to understand than to be understood” Stephen Covey. Let’s start with the movie. Why communication. Effective communication skills are critical element in your career and personal life Marketing
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Communication skills”seek first to understand than to be understood” Stephen Covey
Why communication • Effective communication skills are critical element in your career and personal life • Marketing • We all must use a variety of communication techniques to understand and be understood
Why communication • Half of what is said is heard • Half of what is heard is listened to • Half of what is listened to is understood • Half of what is understood is believed • Half of what is believed is remembered So it ends up remembering 1/32 of what is said
All communication methods are important in training but our emphasis will be upon the spoken word... since 70 % or all our communication efforts are: misunderstood, misinterpreted, rejected, disliked, distorted, or not heard (in the same language, same culture)! 70%
Communication levels Amount taught
Types Of Communication Communication Intra-personal Inter-personal
Intra personal • You and yourself • If u cannot communicate with your self how can u communicate with others • Talk with your self as anyone else • Personal bank account
Interpersonal communication medium • It is the process of sending and receiving information among people
What’s that?? I know you believe you understand what you think I said BUT I am not sure you realise that what you heard is not what I meant
Emotional bank account • Depositing and withdrawal • Green vs. red line
Listening Seek first to understand
Listening • We filter every thing through our paradigm • Listening types • Ignoring • Pretending • Selective • Attentive • empathetic
Empathic listening • I don't care how much you know until I know how much you care • It takes time • Listen with your heart
Signs of Poor Listening • Condemning the subject as uninteresting without hearing (Prejudging) • Criticizing the speaker's delivery or aids • Getting Personal (Criticizing the speaker himself) • Interrupting!! • Selective listening
Signs of Poor Listening (contd.) • Evading the difficult or technical (giving up to listen when you don’t understand) • Submitting to emotional words • Sleeping (e.g. in Parliament)
Strategies to Improve your Listening Skills • Prepare to listen. • Limit your own talking. • Concentrate. • Clarify and confirm your understanding. • Rephrase in your own words. • Avoid jumping to conclusion. • Listen to verbal, watch non-verbal. • Listen for emotions and feelings.
Effective use of words Using effective words Tailoring words Speech rate Loudness Asking questions Verbal Communication
Non - verbal communication Speaking behaviors Importance of words Importance of voice tone Importance of body language
Non-verbal communication‘Body Language’ • Face (95%) • Arms (90%) • Body Angle (80%) • Hands (70%) • Legs (50%)
Non-Verbal Communication‘Space and physical contact’ • Distance during interaction • Touching
Non-verbal communication -Appearance • Dress like the customer -Visuals ( The mysterious person) -Manners
Barriers to communication • Judging • Sending solutions • Finishing other sentences • Preparing our response before someone has finished speaking • avoiding
finally Communication is a two way process in order to have good communication -listen to understand -understand before speaking -Speak to be understood -seek understanding before proceeding -repeat
Final word Personality What you say and do What people can see 20% Character 80% What you really are Your inside