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MP 218 Business of Photography

MP 218 Business of Photography. Week Two. Last Week. Syllabus Revised and posted on blog site Final Business Plans on Week 9 Management Plan draft moved to Week 7 Update Phone number and email address if I did not get it last week. Last Week. Business Plan overview Table of Contents

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MP 218 Business of Photography

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  1. MP 218Business of Photography Week Two

  2. Last Week • Syllabus • Revised and posted on blog site • Final Business Plans on Week 9 • Management Plan draft moved to Week 7 • Update Phone number and email address if I did not get it last week

  3. Last Week • Business Plan overview • Table of Contents • Executive Summary • General Company Description • Products and Services • Marketing Plan • Operational Plan • Management and Organization • Personal Financial Statement • Startup Expenses and Capitalization • Financial Plan • Appendices • Refining the Plan Description of Business Paper Week 2 Presentation Marketing Plan Paper Week 4 Presentation Management Plan Paper Week 7 Finance Plan Paper Week 8 Presentation Business Plan Final Week 9 Presentation

  4. Business Models • Assignment • Advertising • Editorial • Sports • Portrait Wedding • Stock • Fine Art • Work for hire / employee

  5. Photography Business Characteristics • Barriers to entry • Competition • Licensing and Certifications • Sales and Marketing • Personality

  6. Sheppards Wedge 60 % 30% 10% Image Brand Visibility Perception Skills Knowledge Education Competence

  7. Advertising • Business to Business • Advertising Agencies • Design Firms • Public relations firms • Corporate Direct • People • Art Directors • Creative Directors • Marketing Directors • Graphic Designers • Publicists

  8. Specialties • Aerial • Architectural • Catalog • Fashion / Beauty • Nature / Wildlife • Publicity / Promotional • Sports • Still Life / Product / Food • Travel • Virtual Reality

  9. Editorial • Publications • Magazines • Newspapers • Trade Publications • Web Content • Documentaries • Photojournalism

  10. Stock • Self assigned, self produced • Licensing Models • Rights Managed (RM) • Royalty Free (RF) • Microstock • Sales • Direct to client • Through an agency • Through an Agency Tier, distribution channel

  11. Stock • Clients motivated by time and budget pressures • Production companies producing images • Agencies self producing images • Generic, multi-use imagery • Captioning and keywords • Non-verbal communications • ie: color and associations, styling, body language, proxemics, themes, emotions, relationships…

  12. Portrait Wedding • Direct to Client Sales • Referrals • Collaborations with other service providers • Retail Products in addition to services

  13. Fine Art • Self Assigned • Product Sales • Commissioned Work • Galleries • Public Art • Shows and Visibility • Positioning • Editions, Pricing • Collectors, Dealers, Reps • Museums, Books, Publications, Reproductions

  14. Influences on all Business Models • Fashion • Trends • Economy • Competition • Local • Regional • National • Global • Technology • Cameras and “Uncle Harry” • Content Availability, Globally

  15. Sales, Marketing and Promotion • Direct Sales • Portfolio presentations • Mailings, and promotion • Sales reps, galleries, rep firms, employees • Advertising • Articles, news worthy materials • Calendars, community events • Trade Shows, Art Jam, Conferences • Networking • Web sites, Blogs, Portals, links,

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