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REPRESENTATION

REPRESENTATION. An Introduction. Representation. This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the media is REAL. It is all a SIMULATION of reality. Representation. Nothing in the media is REAL. It is all a SIMULATION of reality.

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REPRESENTATION

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  1. REPRESENTATION An Introduction

  2. Representation • This unit is all about the way different groups are represented in the media. REMEMBER!!! • Nothing in the media is REAL. It is all a SIMULATION of reality.

  3. Representation • Nothing in the media is REAL. It is all a SIMULATION of reality. • Media texts are composed, lit, written, framed, cropped, captioned, branded, targeted, censored… • Media texts are codified into a series of signs and symbols that we then interpret.

  4. Representation • Who produced it? • What/who is represented in the text? • How is that thing represented? • Why was this particular representation (this shot, framed from this angle, this story phrased in these terms, etc) selected, and what might the alternatives have been? • What frame of reference does the audience use when understanding the representation?

  5. Women in Advertising Mitchell & Webb Spoof (2009) Lynx (1999) Goodyear (1970) DeBeers (2003) Hasbro (2007) Folgers (1960)

  6. Men in Advertising Guinness (1997) Gillette (1989) Camel (1949) John Smiths (2007)

  7. Homework Music Videos Find four or five music videos that clearly represent the traits of men and women Film Make a shortlist of four or five films you have seen that represent young males

  8. Representation of Race • How do the following clips represent race? Mind Your Language (ITV, 1976) EastEnders (BBC, 2001) Chris Rock: Never Scared (HBO, 2004) The Simpsons (Fox, 1994)

  9. Films – Representation of Youth • As we watch these trailers, make a note of the way in which young males appear to be represented. • Do stereotypes exist? • What cultural differences exist? • Do you think the non-diegetic sound (music, voiceover etc.) contributes to the effect?

  10. Film Trailer List Slumdog Millionaire (2008) Kidulthood (2006) Adulthood (2008) Saving Private Ryan (199

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