Breakfast Club Training

1. Breakfast Club Training Get Moving!

2. Why have a breakfast club • Healthy start to the day • Increase social skills • Target school improvement issues • ......Because pupils, parents, teachers, staff have asked for it? If not, find out what they would like to get out of it.

3. School Nutrition Action Group (SNAG) • A school breakfast club is something that the School Nutrition Action Group (SNAG) could become involved in, helping to gauge demand and gather ideas for the style of club. It should have the full support of senior management. • A SNAG is made u p of a variety of members, including • Teachers • Catering staff • Pupils (from the school council) • Parent representatives • External agencies (e.g. dieticians, the school nurse, oral health educators or health promotion workers) can also be involved.

4. Consult the School Community • To investigate sources of funding for the club, • How much pupils should pay to attend • Will local food providers could offer a discount, for example if it was agreed they would buy all the breakfast club supplies from them. • What food do people want served at the school? • How often does the breakfast club run? E.g. Two or three days a week, during the winter, or during exam time – needs to suit the circumstances of the school

5. Marketing • The SNAG could also take a lead in marketing the breakfast club, which is another vital consideration. If you have a great breakfast club you have to let people know about it so that it is well used and sustainable in the long term. • What’s the name of your club? • Who are the “management” committee? • Do you want a logo? Will you brand your club? • Will you organise assemblies, posters, tasters days? • Think creatively!

6. Ways to get your Breakfast Program Rolling. • Invite parents, grandparents or guardians to join their child for breakfast at school. • Competitions – give pupils a chance to win a free breakfast every day! • Coordinate a breakfast poster or classroom bulletin board contest. • Ask students to draw a poster about breakfast. Display them all on hallways and in the cafeteria. • Ask students to work in groups creating a 60 second commercial on the subject of breakfast.

7. Promoting Your Club • Persuade a local TV or radio station to produce and air the winning entry • Organise a promotional period where pupils/parents can exchange coupons for a free breakfast e.g. During Breakfast Club. • Ask participants to write an article on:“Why breakfast is good for me”, “Why I love breakfast at school” or “Why I love Orange Juice/Milk/ Favourite Cereal/Smoothies” The winner can receive a weeks free breakfast! • Prepare a cultural breakfast e.g. “continental,” wholemeal chapattis and honey, pancakes with fruit

8. Communicate Effectively! Breakfast is served each day at the school, it’s fast, it’s delicious, its supervised, its inexpensive.... • the school breakfast program is for all children. • It’s for children whose parents work. • It’s for children with long bus rides. • It’s for children who have to prepare breakfast themselves. • It’s for children who get up late. • It’s for children who don’t feel like eating when they get up. • It’s for children who want to learn and perform their best. • It’s for everyone.

9. More activity ideas for promoting breakfast club • Ask students to design their own stickers to place on breakfast items made at the school e.g. Smoothies • Arrange for children who now have breakfast at school to bring a friend one morning at no charge or at a discount or let all children who are guests enter their name in a drawing where they can win a prize. • Invite a teachers or guest speaker to breakfast club – discuss fun and interesting things!

10. Activity 2: Engaging Parents and Pupils • In teams of 4/5 reflect upon experiences (food or non-food related) • What are the challenges? • What worked? • What will you try?

11. Funding School Contribution? • Staffing • Food and drink • Resources for activity • Equipment Charge pupils? Parents Contribute? Fundraising? Corporate donations/ grants Charity/ Grants Subsidies?

12. How much does a Breakfast Club cost? New Policy Institute’s research suggests that the cost per child per day is £1.50. The average club included 15 members. • Basic healthy meal £0.35 (£5.25) • Staff time to run the club £0.75 (£11.25) • Administrative overheads £0.10 (£1.50) • Rent £0.30 (£4.50) • Total per pupil £1.50 • Daily cost £22.50 for 15 participants!

13. Case-Study • Foucsing On Healthy Eating • Bournville Junior School in Weston-super-Mare has run a breakfast club since 1997. Developed in partnership with the local health promotion services, local social services and the school’s caterers, it was started with£4000 for a one year pilot scheme, which included contributions from charities and businesses. The club has now received Education Action Zone and Single Regeneration Budget funds which will allow further development. (NPI)

14. Top-tips for securing school/local authority funding! Consult with the schools governing body Consult with school staff Consult with the wider community • Highlight this evidence • Show how you will target the most vulnerable/disadvantage • Once you have identified affordable charges, figure out how much you need for each part of your club e.g. Food, staffing, resources and apply for amounts of funding to match specific requirements e.g. £100.00 start-up for a toaster and electrical equipment. Refer to “Planning and Funding” extended schools (DfES 2005) Demonstrate need

15. Grants Awards for All (£500.00 - £5,000.00 within eight weeks) Local Food Grants (small grant £2000,00 - £10,000) national lottery. The breakfast club will need to procure local food produce. Coventry City Council has a funding helpdesk! • Suggest possible sources of funding for your project • Provide a free 'health-checking' service for funding applications • Tell you about other helper agencies that can support the work of your organisation, including funding applications. • Send you regular bulletins and new-flashes so that you hear about the newest funding opportunities

16. Top Tips! Keep Costs Down • ...and seek funds continuously • Use existing resources as much as possible. • Remain constantly aware of any possibilities to fund-raise • Acquire funds through both large government initiatives and locally driven projects. • Explore opportunities for help in kind. Local supermarkets may be able to provide free food and local libraries or businesses may donate or exchange toys, books and computer software.

17. Private Sector Funding • Approach local businesses • Ask for resources if funding is not an option • Consider Business in the Community / corporate social responsibility e.g. Volunteers, food donations, contributions for one of events. Businesses who have sponsored school breakfast clubs in the past include Greggs, Kellogg’s.

18. BITC: Cares for Kids • Cares For Kids is a unique charity set up in Nottingham to address the problem of primary school children who are starving or hungry and are not attending school and so failing in class • Founding sponsors Experian, Capital One  The following companies are also now involved and together they are successfully changing these children's lives. E.ON , Gala Coral Group , HSBC Bank Plc , Freeth Cartwright LLP , Eversheds , Boots , Enterprise Rent A Car ,John Lewis , Nottingham Trent University , PricewaterhouseCoopers ,Reuters The club is available to over 90 schools!

19. Magic Breakfast • Magic Breakfast delivers food to primary schools with more than 50% free school meals • Schools receive bagels, cereals and a refrigerator • The company delivers corporate training and sponsors a school each time two delegates attend.

20. Be Creative and Smart! New kitchen inspires pupils at Park Hill Primary School to cook Posted by Esh Capelo on Jan 30, 09 11:15 AM in Park Hill Primary School By Cara Simpson A TV chef paid a visit to budding young cooks in Coventry for the official opening of a new kitchen at their school. Glynn Purnell, one of the stars of the BBC2 series Great British Menu, was impressed by the new facility at Park Hill Primary School in Green Lane, which was fitted for free by a local business. The Michelin-starred chef cut the ribbon on the kitchen, which he hopes will get youngsters interested in good, honest cooking. FundingHelpdesk@coventry.gov.uk

21. Sponsorship: Be Creative! Breakfast club organisers reduce target to ten schools A BID to set up a breakfast club in every city primary school by the end of next year has been scaled back due to the credit crunch.But organisers said they are still committed to the project as they launched the latest club at Broomhouse/St Joseph's Primary School yesterday. Hearts teamed up with the finance giant Aegon and the city council to run the scheme, which is supported by the Evening News. They aim to get businesses to sponsor clubs at local schools. An ambitious target of establishing clubs at all 94 schools by the end of 2010 was initially set. But organisers now say this is "unlikely", and have set a smaller target of ten by the end of this year.

22. Activity 3 • Write a paragraph for the local newspaper describing your breakfast club activity. Include imaginative cameos (personal experiences), the type of activity on offer, the aims, the objectives, the name of the club!