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COMMUNICATING THE BRAND MESSAGE

COMMUNICATING THE BRAND MESSAGE. Why do you need to communicate it? . Familiarity . And who to?. Where do we find them?. How PR can help. Creates an authoritative image with clients, candidates and potential employees – points of differentiation and added value

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COMMUNICATING THE BRAND MESSAGE

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  1. COMMUNICATING THE BRAND MESSAGE

  2. Why do you need to communicate it? Familiarity

  3. And who to?

  4. Where do we find them?

  5. How PR can help • Creates an authoritative image with clients, candidates and potential employees – points of differentiation and added value • Establishes company as a thought leader • Provides credible marketing collateral • Objectivity makes it more powerful than advertising

  6. The Press • Want opinion – not information • Want facts not fluff • Love data

  7. The principle in action - data Morgan McKinley – Front page of CityAM

  8. The principle in action - opinion • DMJ Recruitment

  9. The principle in action–facts Clinical Professionals

  10. The principle in action - regional Venn Group

  11. Giving the brand a voice

  12. PR is NOT just about traditional press • Online media • Website • Blog • Social Media Channels ……It’s all about the content

  13. Getting read….getting shared Online is where it’s at: • It can be there forever • It’s easily shared • It allows engagement • But you have to be creative

  14. The principle in action

  15. Become the media- the blog

  16. The principle in action

  17. Social Media Channels • LinkedIn • Exponential reach for your online content • Encourage all your staff to like and share • Monitor and engage with your followers

  18. Social Media Channels Twitter & Facebook • Here’s a job • Here’s a job • Here’s a job • Here’s a job • Here’s a job • Here’s a job DO YOU LISTEN!

  19. Google+ • 500 m ACTIVE users • Share your content and good content from others • If your content is shared and recommended it will massively help your SEO • Don’t get fixated on keyword stuffing – Google will reward good content

  20. Why Brand and Reputation Matter What does Tom want? What does Angela want?

  21. Questions? • tracey@bluesky-pr.com • @BlueSkyPR • 01582 790702 • www.bluesky-pr.com

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