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Popular Music Video

Textual Analysis. Popular Music Video. Technical Conventions. Textual Analysis of Pop Music Video. Technical conventions : Band shots, whole band shots and performance clips. Textual Analysis of Pop Music Video.

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Popular Music Video

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  1. Textual Analysis Popular Music Video

  2. Technical Conventions

  3. Textual Analysis of Pop Music Video Technical conventions: Band shots, whole band shots and performance clips

  4. Textual Analysis of Pop Music Video Technical conventions: Shadows, mise-en-scène reflects atmosphere, equal division of shots upon band members

  5. Textual Analysis of Pop Music Video Technical conventions: High lighting

  6. Textual Analysis of Pop Music Video Technical conventions: Bright lighting

  7. Textual Analysis of Pop Music Video Technical conventions: High angle/low angle Special lighting effects

  8. Textual Analysis of Pop Music Video Technical conventions:Close-ups

  9. Textual Analysis of Pop Music Video Technical conventions: Animation

  10. Textual Analysis of Pop Music Video Technical conventions: Colour effects – often monochrome

  11. Textual Analysis of Pop Music Video Technical terms check list: • Performance clips and band shots • Fast-pace of editing • Mainly straight cuts • Bright lighting • High angle/low angle • Bright colours against black and white background • Panning • Editing to reflect pace of music • Special lighting effects • High lighting • Equal division of shots upon band members • Whole band shots • No real sound effects • Colour effects – often monochrome • Dubbed sound • Zooming out • Shadows • Mise-en-scène reflects atmosphere • Animation • Does the music video adhere to or subvert these?

  12. Representations

  13. Textual Analysis of Pop Music Video Representation:Glamour/popstar lifestyle

  14. Textual Analysis of Pop Music Video Representation:Playing out ‘pop star’ lifestyle within video

  15. Textual Analysis of Pop Music Video RepresentationMean and moody men

  16. Textual Analysis of Pop Music Video Representation:Seductive poses from female artists

  17. Textual Analysis of Pop Music Video Representation:Anti-establishment activity

  18. Textual Analysis of Pop Music Video Representation:Deserted locations and straight forward narratives

  19. Textual Analysis of Pop Music Video Representation:Guitar Solos

  20. Textual Analysis of Pop Music Video Representation: All playing to the audience

  21. Textual Analysis of Pop Music Video Representation:Short Skirts

  22. Textual Analysis of Pop Music Video Representation:Cleavage

  23. Textual Analysis of Pop Music Video Representation:Trying to portray a certain image - intertextuality

  24. Textual Analysis of Pop Music Video Representation:Voyeurism

  25. Textual Analysis of Pop Music Video Representation:Urban Locations

  26. Textual Analysis of Pop Music Video Representation:Dancing

  27. Textual Analysis of Pop Music Video Representation:Crowd Shots

  28. Textual Analysis of Pop Music Video Representation:Destroyed Environments

  29. Textual Analysis of Pop Music Video Representations • Short skirts • Legs and low cut tops • Voyeurism • Glamour – lifestyle • Seductive poses from female artists • Urban locations • Dancing • Crowd shots • Playing out ‘pop star’ lifestyle within video • Fairly straight forward narrative • Group singing whilst chaos takes place around • Anti-establishment activity • Destroyed environments • Mean and moody men • Deserted locations • Singing whilst acting • Trying to portray a certain image • Self-appreciation • All playing to the audience • Does the music video adhere to or subvert these?

  30. Textual Analysis 2

  31. Textual Analysis of Pop Music Video

  32. Textual Analysis of Pop Music Video Categories Purpose: entertainment, persuasion, profit? Form: live, recording, music video? Genre: current and past pop music genres? Tone: happy, serious, sad, celebratory, outrageous? Style: conventional, unconventional, traditional, modern?

  33. Textual Analysis of Pop Music Video Language Examination of conventions of pop music genres in terms of:lyrics, vocal style, instrumentation, rhythm, melody

  34. Textual Analysis of Pop Music Video Narrative Understanding lyric of song in terms of who, where, what, when, why? Narrative elements in music video.

  35. Textual Analysis of Pop Music Video Representation Representations of age, gender and race in pop music. Image of pop music stars used in marketing, press coverage, etc.

  36. Textual Analysis of Pop Music Video Audience • Identification of target audiences for pop music by genre, pop video, advertising. • Pleasures of identification with/attraction to stars, expression of emotions ideals/dreams,fandom, individual listening. • Popular music and related social activities of teenage audience, eg, fashion, dance, concerts, subcultures.

  37. Textual Analysis of Pop Music Video Technology Technology involved in production, distribution and consumption of popular music.General effects on product.New developments.

  38. Textual Analysis of Pop Music Video Institutions Ownership (eg, major, independents). Controls (legal, self-regulatory, market). General effects on product. Roles and choices of main personnel. Links with other media (eg, charts, radio play-lists, music press, concert tours, video).

  39. Textual Analysis of Pop Music Video

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