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2014 Lake Business Conference

2014 Lake Business Conference. Business Planning – Writing a Winning Plan. Why Write A Plan?. You Have To… You Want To… You Need To… It Is All About the Journey. Who Is the Target for My Plan?. Your Business Success Investors Banks/SBA/DED Plans Must Change .

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2014 Lake Business Conference

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  1. 2014 Lake Business Conference Business Planning – Writing a Winning Plan

  2. Why Write A Plan? • You Have To… • You Want To… • You Need To… • It Is All About the Journey

  3. Who Is the Target for My Plan? • Your Business Success • Investors • Banks/SBA/DED • Plans Must Change

  4. Essentials of a Business Plan • Last, then first…Executive Summary • Your Business Case • Your Experience and Management • Marketing • Operations • Financial Projections

  5. Executive Summary • Last Then First • Elevator Speech

  6. Your Business Case • Why This Business? • What Makes You Unique? • Summarize the Industry • Zero In On Your Community • SWOT Analysis • Competition

  7. Where Do You Fit?

  8. Your Experience and Management • Experience to Succeed • Management Plan • Resumes

  9. Marketing • How Will You Bring Customers Into Your Business? • Marketing Strategy • Advertising • Internet • Guerilla Marketing • Social Media…duh!

  10. Marketing

  11. Operations • How Will You Operate Your Business? • Entity • Planning • Organizational Structure • Management • Controls • Plan B?

  12. Appendix A, B etc…Bankers love spreadsheets • Projected Sales • Projected Profit & Loss Statement • Balance Sheet • Start Up Expenses • Cash Flow Analysis • Personal Financial Statement Financial Projections

  13. Summary • You Must Plan for Success • No Plan Survives Initial Contact with the Enemy • It’s Your Plan • In the End…It Is All About the Money • Understand Your Own Business

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