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Nice Welcomes at Beata Lengyel’s presentation:

Nice Welcomes at Beata Lengyel’s presentation:. The causes and achivements of a target group research. Agenda. Problem definition Our obejctive Reserch methods Our target gruop research and it’s conclusion The control Conclusion. Problem definition.

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Nice Welcomes at Beata Lengyel’s presentation:

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  1. Nice Welcomes atBeata Lengyel’s presentation: The causes and achivements of a target group research

  2. Agenda • Problem definition • Our obejctive • Reserch methods • Our target gruop research and it’s conclusion • The control • Conclusion

  3. Problem definition • Danish Film Workshop Odense Film Workshop • Find talents • Let them know about the workshop • Make them join the workshop

  4. Solution • Make research about the target group • Desk research • Field research • Segmentation, targeting, positioning • Marketing mix • Goals • Reach them • Make them interested

  5. Further work • Choose marketing channels • Design based on the research • Functionality of the website

  6. Control • Field research • Snowball method • Think-aloud method • Focus groups • Make changes

  7. Colclusion • Deep research • No decisions just from our taste • „I don’t know the key to succes, but the key to failure is trying to please everyone.” Bill Crosby

  8. Thank you for listening!

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