FlyWheel never been better

1. FlyWheelnever been better Johan, Sarah, Navid, Jay

2. Table of contents • Introduction • Mission & Goals • Differentiation of our business • Marketing mix • Budgets

3. Mission & Goals Mission Statement Flywheel is an innovative spin class & fitness studio with a focus on luxurious living; where fitness, art and relaxation share the same dimension. Come in and rethink traditional fitness standards. Goals To obtain 60 full time members within six months of opening. To be featured in a handful of press outlets in Vancouver within first 3 months To break even in regards to profit making within the first year of operation

4. Key Features • Spin class • Yoga class • Skin care lines

5. Target Market • Female • Working class • Age between 20-50 years old • Market size (35.99% of 11000+ population)

6. Points of difference • Providing various types of service • Comfort & informal atmosphere • Manage schedules • Book online

7. Location • 901 Mainland Street, Vancouver

8. Product Strategy Class Description • Spin class • Power Yoga • Skin care lines

9. Pricing Strategy Objective: Membership fee -> Third goal Factors • Start-up costs • Expenditure on fitness • Competitors pricing

10. Budget • Fixed costs = $188,316.00 • Notes payable = $88,316.00 • Variable costs = $19,530.65 • Projected revenue = $28,047.00 • Profit = $323.00

11. Financial Statements

12. Promotional Strategy for LT • Grand Opening • Charity Event (Karma classes) • Holiday Sales Promotion • Vancouver Health & Wellness • Promotional Advertisement throughout year

13. Media Channel • Georgia Straight • Vancouver Sun • Breakfast Television Vancouver • Vancity Buzz • Vancouver Lifestyles Magazine

14. Electronic Marketing Strategy • Facebook • Twitter • Instagram • Focus on social media to connect and communicate with members

15. Conclusion

16. THANK YOU