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is a symbol that distinguished a product made by one firm from the others

Manuela Nucci. BRAND. A. is a symbol that distinguished a product made by one firm from the others. CLASSIC. LUXURY. is a brand that belongs to the past, to tradition. is an expensive brand, an elite brand. Quality safety design symbol fashion origin.

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is a symbol that distinguished a product made by one firm from the others

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  1. Manuela Nucci BRAND A is a symbol that distinguished a product made by one firm from the others CLASSIC LUXURY is a brand that belongs to the past, to tradition is an expensive brand, an elite brand Quality safety design symbol fashion origin

  2. But the top luxury brands will continue to be seenas European Almost every fashion labelbrands is manufacturing in ASIA Europe is an example A brand is a set of associations in the mind of the consumer and one of these is the country of origin

  3. A TRADEMARK is a formally registered name or symbol identifying the origin of a product or service A registered trademark offers • exclusive use • legal actions • licenses and franchises • differencefrom competitors

  4. COMPETITION NIKE Adidas competition Reebok • STRATEGY: • celebrity athlete endorsement • product design • advertising competition

  5. NOKIA SAMSUNG • design • function • size • increasing population • young people • function • size

  6. ADVERTISING is an attempt to get the right message to the right people at the right time The Nike mission to bring inspiration and innovation to every athlete in the world and to wake up the consumers Advertising campaigns • original • revolutionary • daring • transparent • consistent

  7. quality QUALITY quality • reliability • value for money • durability • authenticity • well designed • hand made cheap expensive a bargain quality quality

  8. Miele is a German manufacturer of high quality domestic appliances, commercial equipment and fitted kitchens • producecomponentlocally • costs are higher • legendary quality • innovation • longevity • difficulty generations are more costs conscious “forever better” “Miele is like a permanent promise that must be kept”

  9. ORGANIZATION is a cleaning company located in the heart of Helsinki • original and coloured office • decentralize responsibility • abolish the rules • assist the consumers • abolish titles • training program • eliminate paper “people work better if they are happy while routine kills them” “kill routine before it kills you!”

  10. LEADERSHIP What makes a good leader? decisive, motivated, adventurous, energetic honest, humane, understanding, flexible charismatic, informal, balanced IKEA Kamprad • charismatic • informal • a no ordinary multi-billionaire • the 17th richest person in the world • affectionate • attentive to detail • long term planning The leader is “live your life, love your home” well-designed furniture Philosophy reasonable prices

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