Entrepreneurship in knowledge based business

1. Entrepreneurship in knowledge based business  

2. Ulf Petrusson Professor of Law Head of Department, Institute for Innovation and Entrepreneurship, University of Gothenburg Director, Center for Intellectual Property, Chalmers University of Technology and University of Gothenburg

3. Knowledge based business Knowledge Based Knowledge Economy IP-based intellectual or virtual product or service Knowledge Based Industrial Economy Proprietary knowledge-based physical product Value-addition of knowledge Production Based Economy Commodity knowledge-based physical products Raw Material Based Economy Commodity-based natural resource Control of knowledge

4. The Challenges of Transforming into a Knowledge Economy From… To… “Ideas and innovations have become the most important resource, replacing land, energy and raw materials” The Economist 2005 “Business in the next decade will change more than in the last 100 years” Jack Welsh, fm CEO, GE • Production-oriented industry • Hierarchical organization • Laborers • Start-ups starting locally • Universities as providers of education and background research • Cities and regions as phyisical infrastructure … • Technology, brand and service-based ventures • Open innovation and network-based organization • Strategic human resources • Start-ups starting globally • Universities as engines in the knowledge economy • Cities and regions as intellectual infrastructure

5. Knowledge based business – the four entrepreneurial challenges • Knowledge as both input and output – the challenge of leveraging technology, brands and other IA • Open Innovation – the challenge of creating, governing and sharing intellectual assets in networks • Knowledge Platforms – the challenge of governing portfolios of intellectual assets and knowledge innovations • Early Innovation – the challenge of governing and utilizing research

6. 1 Knowledge as both input and output The challenge of leveraging technology, brands and other IA based innovations

7. Knowledge economy-The change in perspective • In the industrial economy the material product and control of the production factors is in focus • Wealth is created in the transactions of physical goods and the number of business models is limited • The industrial economy requires businesses to be aware of the closest actors and the immediate perspective

8. Breaking out from the captivity in the Material Value Chain

9. Knowledge economy-The change in perspective • Taking a step back, however, we all agree that all value creation stems from human intellects; know-how, relationships, inventions etc. • Taking the starting point in the intellectual assets, however, also reveals the full complexity

10. Knowledge economy- The change in perspective • Technology and modern society has already opened up the whole playing field • Some players are efficiently using it, of which some are also leading the further construction of it • Some are not • Utilizing the full potential requires the ability to make the perspective transition

11. Knowledge Based Business – The evolution of business thinking, strategy and models • The need for new infrastructure for leveraging knowledge, including: • management tools and capabilities, • access to a core profession focused on knowledge based entrepreneurship and innovation, • access to a support profession, • education and training.

12. 2 Open Innovation The challenge of creating, governing and sharing intellectual assets in networks

13. From product to technology/knowledge focus Product The challenge of open innovation management Service Competitors Technology Technology-centric company - open innovation actor • Key focus: • Technology management and governance • Processes: • Package technology as different value propositions to achieve: • Development – technology licenses, R&D collaboration etc • Leveraging – products, software, licenses, services etc • Govern technology as part of relational networks and standards • Develop, claim and control technology through patents and other control measures • Govern and leverage technology to develop and shape markets • Organization is open and network-based Customers Supplier network Service providers Internal development network Other technology developers/providers

14. Knowledge Based Business – The evolution of business thinking, strategy and models • The need for new infrastructure for leveraging knowledge, including: • management tools and capabilities, • access to an professions focused on knowledge based entrepreneurship and innovation, • education and training.

15. 3 Knowledge Platforms The challenge of governing portfolios of intellectual assets and knowledge innovations

16. Knowledge Based Business – The public-private challenge of creating knowledge platforms The Open innovation platform

17. 4 Early Innovation The challenge of governing and utilizing research

18. The international business and university transformation pushes us into IP-behaviour • More or less all academic activities can be claimed as Intellectual assets • Licensing more than a tool to commercialize • Openness requires structural control • Capitalization increasingly possible in very early stages

19. The challenge of governing an interface in transformation University and business are increasingly overlapping • Education tools and teaching media • Research tools • Diagnostic tools • Production and development tools • System innovations • “Features” (elements in product concepts) • Control marks and quality stamps • “Content” • Databases and information collections • Open innovations and other platform innovations Academia Education Research results Publications Industry Products Services

20. Assets as valuable objects A P C Capital as objects in a financial machinery for value creation Property as objects in commercial transactions The challenge of governing an interface in transformation University and business are increasingly overlapping University Education Research Publication Business Products Services

21. Responsibility to build the knowledge markets and platforms of the knowledge society 4. Knowledge Platform University Responsibility to partake in the creation of business future 3. Entrepreneurial University Responsibility to actively support industry and society interests 2. Research University University responsibility to educate students and contribute to scientific knowledge of the world 1. Educational University

22. 4. Knowledge Platform University 3. Entrepreneurial University Public domain model The role of the University is to together with its researcher promote the creation of the public domain of scientific result 2. Research University 1. Educational University

23. 4. Knowledge Platform University Industry 3. Entrepreneurial University IP ownership Research interaction Compensation 2. Research University Researcher/group Phase 1 in both US (before Bayh-Dole) and Europe 1. Educational University

24. 4. Knowledge Platform University Industry Compensation & deliverance 3. Entrepreneurial University IP ownership Research interaction University Salary and employment Researcher/group 2. Research University Phase 2 – European approach 1. Educational University

25. 4. Knowledge Platform University Industry Research interaction Compensation & deliverance 3. Entrepreneurial University IP ownership University Employment & deliverance IP ownership 2. Research University Researcher/group Phase 2 – US approach 1. Educational University

26. 4. Knowledge Platform University 3. Entrepreneurial University Venture Industry Partial company ownership University 2. Research University Researcher/group Venture model 1 – US 1. Educational University

27. 4. Knowledge Platform University Industry 3. Entrepreneurial University University Venture Company ownership 2. Research University Researcher/group Venture model 2 1. Educational University

28. 4. Knowledge Platform University Industry Venture 3. Entrepreneurial University Partial or no ownership Incubator ownership University Incubator 2. Research University Researcher/group Venture model 3 1. Educational University

29. Industry Clusters & Platforms SME SME SME Industry R Industry 4. Knowledge Platform University R R Inst S-up R R R R SME R R R University University R R R R R 3. Entrepreneurial University Inc Industry R University R R R R University R S-up R R Research Consortias & Platforms 2. Research University R R R P P R P 1. Educational University Creative Commons & Open Source Platforms 2014-10-31

30. 1. Purpose of KMP ” ” These assets can be published… ” ” These assets can be licensed … Knowledge Based Business – The public-private challenge of creating knowledge platforms GU KMP ProjectX Incubators Science Parks Financiers Preincubators ” ” These assets can be commercialized… ” ” These assets can form the basis for collaboration… ” ” These assets can be strategically developed…

31. 4. KMP Output Portfolio of Valuable Assets The objective is to build a portfolio of valuable assets that can be strategically managed and packaged for use across multiple value-creating paths. Intellectual Assets and Property Platform Utilization Strategies Assets IA6 IA4 IP12 IP2 IA3 IA7 IP1 IA9 IP10 IP11 IA8 IA5 IA 3 IP 1 IP 1 IP 1 IP 1 IA 5 IA 6 IA 9 IA 4 IA 8 IP 2 Commercial Opportunities Licensing Opportunities Research Collaborations Research Financing

32. 5 CIP Forum

33. En route to an intellectualized economy Managing the Intellectual Value Chain The Future of Innovation Technology and R&D Collaborations Managing IP as core business Themes: