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Presented by Tadd Sutton Vice President/Client Services Brewer Direct, Inc. Definition of Crisis Management.
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Presented by Tadd Sutton Vice President/Client Services Brewer Direct, Inc.
Definition of Crisis Management The effort taken by a mission to communicate with the public and stakeholders/donors when an unexpected event occurs that could have a negative impact on the Mission’s reputation, finances, or public safety.
A crisis plan is a detailed document that provides management with a "general" methodology to handle "general" crises.
BEST PRACTICE #3 Build Your Team
BEST PRACTICE #4 Manage Your Messages
BEST PRACTICE #5 Engage Social Media
5 BEST PRACTICES • Submit it to God • Develop a written plan • Build your crisis management team • Include social media in your plan • Manage your key messages • Always remember: • "When you hear the thunder, it is too late to build the ark."
Conclusion: “The Will to Prepare is More Important than the Will to Win.”
Tadd Sutton Brewer Direct, Inc. Vice President/Client Services www.brewerdirect.com o. (626)359-1005 c. (213)247-9453