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CSCU 2008 CAMEO ENTRY

Augusta Metro FCU VISA Balance Transfer Promo. CSCU 2008 CAMEO ENTRY. Augusta Metro FCU VISA Balance Transfer Promo. Overview of Goals: To increase our VISA accounts and activity To increase our credit lines & outstandings To increase total volume To increase total revenue from VISA.

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CSCU 2008 CAMEO ENTRY

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  1. Augusta Metro FCUVISA Balance Transfer Promo CSCU2008 CAMEO ENTRY

  2. Augusta Metro FCUVISA Balance Transfer Promo • Overview of Goals: • To increase our VISA accounts and activity • To increase our credit lines & outstandings • To increase total volume • To increase total revenue from VISA

  3. Augusta Metro FCUVISA Balance Transfer Promo • Objectives (How to do it): • Do a review of portfolio and offer credit line increases • Offer a limited time offer of 5.9% on balance transfers • Keep Top of Mind Awareness by using various marketing avenues (retail, website, statement stuffers, newsletter, and branch staff referrals)

  4. Augusta Metro FCUVISA Balance Transfer Promo • Total Budget for Marketing Efforts: • Statement Inserts $1200 • Retail Posters and Images $500 • Creation of electronic media (web graphics, email info) $300 • Total Marketing Expense $2,000

  5. Augusta Metro FCUVISA Balance Transfer Promo Sample Marketing Collateral: Posters and Statement Inserts 22” x 28” posters used in branches 8 ½” x 11” posters also used Statement Inserts sent in Quarterly statements to all members Stuffers are also available in all branches with VISA applications stapled to them.

  6. Augusta Metro FCUVISA Balance Transfer Promo Sample Marketing Collateral: Web banner This banner appeared on our home page of our website and on header of bill pay website. Banner was also used on e- Newsletter sent to members each month. Banner would link to our website and image of poster would appear.

  7. Results: Augusta Metro FCUVISA Balance Transfer Promo CSCU Data Sept 2007 - 2008

  8. Results: Augusta Metro FCUVISA Balance Transfer Promo CSCU Data Sept 2007 - 2008

  9. Results: Augusta Metro FCUVISA Balance Transfer Promo CSCU Data Sept 2007 - 2008

  10. Results: Augusta Metro FCUVISA Balance Transfer Promo CSCU Data Sept 2007 - 2008

  11. Augusta Metro FCUVISA Balance Transfer Promo Results of Balance Transfer Promotion 2008: January $28,767.38 June $60,937.99 February $57,501.06 July $64,396.72 March $59,567.61 August $62,802.58 April $22,358.56 September $34,550.74 May $75,095.31 October $103.888.3 TOTAL YEAR TO DATE $569,869.28

  12. Augusta Metro FCUVISA Balance Transfer Promo Contact Info: Butch Holley, VP Butch.holley@youramfcu.org 706.854.6140 YOURamfcu.org

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