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The Rise Of Community Involvement

The Rise Of Community Involvement How User Generated Content is Driving the Next Generation of Websites Web 3.33.... Finlay Carmichael C2 Software. Introduction Finlay Carmichael – Managing Director, C2 Software Ltd. Quick introduction on who we are... How the web has evolved

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The Rise Of Community Involvement

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  1. The Rise Of Community Involvement How User Generated Content is Driving the Next Generation of Websites Web 3.33.... Finlay Carmichael C2 Software

  2. IntroductionFinlay Carmichael – Managing Director, C2 Software Ltd • Quick introduction on who we are... • How the web has evolved • Effective Forums • The potential of RSS • The Blog effect • Controlled User Generated Content • Conclusions • Kind thanks to Steve Clayton of Microsoft for input on RSS & Blogs

  3. About C2 Software • Formed in 1997 • Privately owned, self funded & profitable • UK Based • Developers of the Activedition CMS Platform • Over 200 implementations throughout the UK • Leading e-Business Development House • Total solution provider • All development UK based • Offices in Dundee & London

  4. Our Experience Of Delivering Business Benefit

  5. What is User Generated Content? How the web has evolved....

  6. Next Generation of Websites • Subscription to Content • Keeping clients informed • Allow niche and targeted content to be found with ease • Involving Customers in a 2 Way Conversation • Embrace customer feedback • Respond to customer issues • Use the web to build relationships with clients

  7. Forums • Next Level of Contribution • RSS to keep informed • Community Rating – Member Points System • Folksonomy – used across user generated content • Moderated or Community Moderated • Report Abuse

  8. RSS Subscription Traditional Forum Functionality Tag Cloud

  9. RSS Subscription Configurable View Email Subscription User Profiling Member Points System

  10. RSS – Really Simple Syndication • What is RSS? • Why its important • RSS enabled site allows people to keep informed • Personalised to what they think is important • Aggregate the content to other sites to: • promote viral marketing

  11. Search Facility Community Rating System RSS Subscription to stay informed Blog Classification Tag Cloud – User Tagging of Content (Folksonomy) Comments on Blog Post

  12. Blogs • Fresh informal content • Invite customer feedback and use the web as an online conversation • Subscription of specialist expertise areas – drive viral marketing • Microsoft have embraced the concept • With over 5% of staff blogging • Recognition that this has helped improve their corporate image

  13. Blogs • Benefits • Provides the ideal platform to involve key members in generating website content • Blogs typically have high search engine rankings • Fresh content, targeted content (subject specific), likely to encourage links • Allows members and visitors to keep in touch via subscriptions • Engages the community in an open, honest discussion • Give people an insight into how the company is open and cares about its customers – “Naked Conversations” • Comment element is an important part of any corporate blog

  14. English Cut Listed on Google Expert Content Blog

  15. User Profiles • Applying the lessons of Bebo, Facebook and My Space to your own community • Help facilitate members to help each other • Build online communities and self help networks • Improving communication between staff, customers and influencers

  16. Recent Posts & Blogs Avatar Building an online network Help facilitate communication between members

  17. Mass User Generated Content • Taking Content Contribution to the next level • Designing contribution forms for the task at hand • Delivering business requirement • Opens content contribution up to more staff • Potential for translation and localisation • Design your own CMS for your Staff & Customers to use....

  18. Examples • Send us your Events • Send us your News • Post an Advert • Submit a Job • Submit a CV • Tell us your story – case study • Create a translation in Chinese

  19. How do we deliver on this? • Activedition CMS • Empower staff with an easy to use CMS • Keep content fresh • Page Comment System • Activedition Content Management Designer • Build your own user contribution interfaces • Get the community creating the content for the site • Activedition e-Community with Community Server • Forums • Blogs • Comment & Rating System • User Profiling

  20. Conclusions • The web is/has evolved into a 2 way conversation • This is the essence of “Web 2.0” • CMS’s need to adapt to recognise and facilitate this next generation of sites • Businesses are struggling with this “open” inclusive culture • Trusting staff to respect and be advocates of the brand is key to engaging customers in an online discussion • There is great potential to learn, interact and influence the conversation online by embracing these new technologies • Come and see the ideas in action on stand E315

  21. www.activedition.com Dundee Office Tayside Software Centre Technology Park Dundee DD2 1TY + 44 (0)1382 598450 London Office 2 Sheraton Street Soho London W1F 88H + 44 (0)20 7851 4443

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