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Competitive Sleuthing & Website Analysis

Competitive Sleuthing & Website Analysis. Pages Indexed – Google . Go to Google.com Type in: site:nameofdomain.com Type domain name you are researching after site: Do NOT leave a space after the colon (:) Google returns info that shows pages indexed.

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Competitive Sleuthing & Website Analysis

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  1. Competitive Sleuthing & Website Analysis ImpactOnlineMarketing.com

  2. Pages Indexed – Google • Go to Google.com • Type in: site:nameofdomain.com • Type domain name you are researching after site: • Do NOT leave a space after the colon (:) • Google returns info that shows pages indexed ImpactOnlineMarketing.com

  3. On-site Optimization – Manual Site Review • View home page and 2-3 other key pages on site (products, services, informative pages) • Check page titles (headline) and check words used) • Check source code and look for strong keyword use • Keys that on-page SEO is not being done well when viewing source code • Home page has either site name only, or worse, says “Home” • A key page (like products page) uses a title tag like “Products of XYZ Company” instead of using a specific keywords / product names ImpactOnlineMarketing.com

  4. Keyword Ranking - Rank Tracker • Free download at: http://www.link-assistant.com/rank-tracker/download.html ImpactOnlineMarketing.com

  5. Rank Tracker (Screen 2) ImpactOnlineMarketing.com

  6. Rank Tracker (Screen 3) ImpactOnlineMarketing.com

  7. Rank Tracker (Screen 4) ImpactOnlineMarketing.com

  8. Rank Tracker (Screen 5) ImpactOnlineMarketing.com

  9. Site & Page Importance - MozBar • Free download at: http://moz.com/tools/seo-toolbar • Assess site/page strength of competitors that rank well for good keywords • Go to Google, type in keyword, see who ranks on page 1 for those keywords • Are they using on-page SEO to rank well for those keywords? ImpactOnlineMarketing.com

  10. Backlinks & More – Open Site Explorer • Access by going to: http://opensiteexplorer.com • Compares up to 5 websites • Limited information with free version • Lots of link detail for your own site • Lots of other information to explore ImpactOnlineMarketing.com

  11. Site History – Way Back Machine • WayBackMachine.org -> redirects to http://archive.org/web/ • Shows history of websites via web crawl screes captures of site over time • Click years, then dates with circles to get to former screen captures • Navigation sometimes works to explore interior pages of the website ImpactOnlineMarketing.com

  12. Site Performance – Marketing Grader • MarketingGrader.com (a service of HubSpot) • Scores any site on five areas: Blogging, Social, Lead Generation, SEO and Mobile • Provides an overall score • Offers checklists and information about what’s good and what needs help • Links to helpful resources to improve site ImpactOnlineMarketing.com

  13. Other Competitive Sleuthing Tools • Screaming Frog • http://www.screamingfrog.co.uk/seo-spider/ • Competitive SEO research tool • Download free for Firefox and Chrome • Best for keyword effectiveness and duplicate content • http://www.entrepreneur.com/article/229350 -> • 37 Marketing Tools to Spy on Your Competitors • http://www.entrepreneur.com/article/229350 -> ImpactOnlineMarketing.com

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