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MikroTik Competitive Analysis

MikroTik Competitive Analysis. Confidential For internal use only. Presentation Outline. About the MikroTik Products comparison Win with and Watch out from …. About MikroTik. About MikroTik. Founded in 1995, MikroTik is located in Riga, Latvia, with 70 employees

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MikroTik Competitive Analysis

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  1. MikroTik Competitive Analysis Confidential For internal use only

  2. Presentation Outline • About the MikroTik • Products comparison • Win with and Watch out from …

  3. About MikroTik

  4. About MikroTik • Founded in 1995, MikroTik is located in Riga, Latvia, with 70 employees • MikroTik has a Chinese partner that develops the HW and SW • MikroTik develops and markets low end routers and wireless products • Selling mainly in former Soviet Union and developing countries and worldwide via web • As a private company, the financial status and sales numbers are undisclosed • In 2007, MikroTik sold ~$6M in Indonesia (both routers & Wireless)

  5. Products Comparison

  6. Positioning • Low cost products • Low cost motherboards, standard and high power 802.11a/b/g/n piggybacks • Low end customers • Sale via distributors and web • 14 days warrantee(intended to cover DOA only) • No RMA process • No lightning protection • Add on costs and features • The radios are shipped supporting standard configurable regulations as FCC, ETSI etc. and they work with 5and 20MHz channel • Licenses are sold for opening the unit to networking features, high power, full 4.9-6.0 GHz band and additional channel spacing • One year warrantee cost extra 30% on price, only available in certain countries.

  7. Positioning • MikroTik maintains a low cost strategy via • Low cost products made in China • Extensive web activities: services, communities, blogs and sales • Limited warranty • 14 days warrantee only • No RMA process. Since unit's value is lower than the shipping costs the distributor gets $30 credit per every failed unit • Offering • Full product • Components for the SI/VAR to assemble in his workshop • Only software via web, fom where they can download the activation key. They can install this software in standard PCI 802.11 b/g/a cards (extra cards, may be NO MikroTik)

  8. MikroTik Wireless Portfolio • Wireless features: • 802.11a/b/g available in 2.4 and 5Ghz • Throughputh • PtP – In Point to Point conditions • Up to 20 Mbps • PtMP – Point to Multi Point • Only to 10 Mbps/sector • Coverage • PtP - Up to 25 km Point to Point environments • PtMP – Up to 8 km in Point to Multi Point environmets • Customers by sector • Up to 100 clients in 20 Mhz channels

  9. MikroTik Wireless Portfolio • Important information: • No ATPC, the operator needs to go to each customer in terms to adjust the radio’s power manually. • Encryption by software (depend on wireless board) • Only 2,000 packets/second • IF we activate the Bandwidth management the processor performance dump to 50%. • In 2.4 Ghz the system requires a minimum of -75dbm to work normally.. • Radios operating bad quality environment interferes with radios under standard operation conditions. • Operation under relay conditions, the performance decrease 10 times.

  10. MikroTik Wireless Portfolio (cont.) • RouterOS SW features • WEP, WPA, WPA2 encryption • Access control list by MAC address • IP routing, NAT, Routing, DHCP • DFS (Dynamic Frequency Selection) • VAP (Virtual Access Point) • RouterOS has 4 license levels (3-6) ranging from 45$ to 250$ • Common architecture : • Main board with PCI slots using Ubiquity Cards (NO MikroTik) • Different PCI cards supporting different frequencies and Tx power • Based on Atheros chipset; not adding much intelligence to the basic chipset

  11. Products ComparisonMikroTik RB & RIC Vs BreezeAccess VL

  12. Products Comparison (cont.)MikroTik RB & RIC Vs BreezeAccess VL

  13. MikroTik RB & RICWin with and Watch out from …

  14. Win With … • Alvarion Advantages • Company financial strength & leadership • Mature, proven, best-of-breed product • Over 400,000 links installed • Product robustness & reliability • Superior range and capacity • Better voice & video support • Better security • MicroTik weaknesses • Low cost = low reliability • Waterproof enclosure, limited warranty, no RMA, no lightning protection… • Low cost = Inferior features and performance • Range, capacity, QoS, security, Voice & Video support

  15. Thank You

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