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Flu Communication Estrategy 2009 February 2010. Flu Communication Strategy 2009. Three- Phases Strategy 1.- Sensitization Phase ( Sep 28– Oct 02 ´09 ) Target : All employees of Power Solutions Mexico Objective : Establish trust through a constant communication
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Flu Communication Strategy 2009 • Three- Phases Strategy • 1.- Sensitization Phase (Sep 28– Oct 02 ´09) • Target: All employees of Power Solutions Mexico • Objective: Establish trust through a constant communication • Implicit Message: “Johnson Controls is preoccupied for your and your family well-being” • Printed Material: • 3,000 Flyers (1/3 letter size paper, color, both sizes) • 100 posters (double letter size paper-color) • Síntomas • Semáforo • Cuestiona • Recomendaciones Contagia de salud a tu familia Reverso Frente Johnson Controls
FluCommunicationStrategy 2009 • 2.- Information Phase (05 – 09 Oct ´09) • Target: All employees of Power Solutions Mexico • Objective: Inform employees and increase their awareness on issues related to the Flu, in its different variables • Implicit Message: “Johnson Controls informs you and helps you to inform others” • Printed Material: • 3,000 triptychs (10 x 28 cms) color, both sizes • 100 posters (double letter size paper-color) • 12 semaphores (Site distribution, flu status indicators by Site/Location) Johnson Controls
Flu Communication Strategy 2009 • 3.- Awareness Phase (12 – 16 Oct´09) • Target: All employees of Power Solutions Mexico • Objective: Prepare the working community on how to prevent or mitigate the Flu impact. • Implicit Message : “Take care of your work team” • Printed Material: • 200 posters (double letter size paper-color; 2 versions) Contagia Salud • In all the phases the e-mail was used to distribute advices and instructions on how the transmission of this virus can be prevent. • The use of the mails with tips and information about the virus is an active tool. Johnson Controls
Flu Vaccination Campaign • Dose given in Power Solutions Mexico Plant / Site / DC´sDose Optima 280 Monterrey 210 Poly 170 Staff 335 Escobedo 305 Ciénega de Flores 320 PowerFrame 75 Celaya 335 Torreón 445 Cedis Monterrey 45 Transportes Base Norte 412 Cedis Celaya 95 Transportes Base Centro 65 Johnson Controls