Key components of successful knowledge sharing

1. Brief insights from author Simon Hertnon, compiled specially for Ko Awatea from his forthcoming book, The Price of Words. Key components of successful knowledge sharing 1 | Attitude: clarifying success 2 | System: principles for success 3 | Process: actions for success  Compiled specially for:

2. 3 |Process actions for success 3.1 Optimal process 3.2 Think, think, think 3.3 Write-up from an outline 3.4 Barriers to optimal process 3.5 An approach for today: creativity + space

3. 3.1 Optimal process think first, then write-up 1. Question the impulse or instruction to write 2. Clarify the goal and audience 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft Think Write-up

4. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft Think 80% Write-up 20%

5. 3.2 Think, think, think question, clarify, identify 1.Question the impulse or instruction to write 2. Clarify the goal and audience 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft Think 80% Write-up 20%

6. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2.Clarify the goal and audience 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft Think 80% Write-up 20%

7. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2.Clarify the goal and audience  brief 3. Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft Think 80% Write-up 20%

8. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief 3.Identify the optimal message 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft Think 80% Write-up 20%

9. 3.2 Think, think, think question, clarify, identify 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief 3.Identify the optimal message  outline 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft Think 80% Write-up 20%

10. 3.2 Think, think, think If you can’t explain it simply, you don’t understand it wellenough. And you probably didn’t write an outline! Albert Einstein

11. 3.2 Think, think, think If you can’t explain it simply, you don’t understand it wellenough. And you probably didn’t write an outline! Albert Einstein

12. 3.3 Write-up from an outline the outline is crucial 1. Question the impulse or instruction to write 2. Clarify the goal and audience  brief 3. Identify the optimal message  outline 4. Write-up your draft from your outline 5. Edit your draft against your outline 6. Proof your draft Think 80% Write-up 20%

13. 3.4 Barriers to optimal process barriers to overcome 1. An outdated ‘more is better’ attitude to information 2. Lack of writing training 3. No optimal process ‘checklist’ 4. No time to think 5. No place to think

14. 3.4 Barriers to optimal process If everything is important, then ______ is important.

15. 3.4 Barriers to optimal process phrontistery noun - A place for thinking or study

16. 3.5 An approach for today: creativity + space creativity + space Use creativity to arrest and engage. Be concise to leave space for your audience to occupyso they have room to reflect and invest as they developtheir personal response.

17. 3.5 An approach for today: creativity + space

18. 3.5 An approach for today: creativity + space

19. simon@nakedize.com APAC2012@koawatea.co.nz @koawatea