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The Individual Versus the Community

The Individual Versus the Community. Courtney Banker CMC 100 Conceptual Analysis Paper 2. Magazines. Cooking with Paula Deen Sept/ O ct 2012 issue MHHI: $63, 407 Median Age: 47.5 Female Readership: 87%. Vegetarian Times Nov 2012 issue MHHI: $62, 604 Median Age: 44.2

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The Individual Versus the Community

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  1. The Individual Versus the Community Courtney Banker CMC 100 Conceptual Analysis Paper 2

  2. Magazines Cooking with Paula Deen Sept/Oct 2012 issue MHHI: $63, 407 Median Age: 47.5 Female Readership: 87% Vegetarian Times Nov 2012 issue MHHI: $62, 604 Median Age: 44.2 Female Readership: 89% Food Network Nov 2012 issue MHHI: $68, 176 Median Age: 41 Female Readership: 70.2%

  3. Thesis I argue that the advertisements in the magazines serve to juxtapose approaches to marketing products that focus on personal gain with those that foster community. Within personal gain, I will focus on health, physical appearances, and ease of household duties, and within fostering community, I will focus on family/group bonding and social appearances.

  4. Personal Gain • Vegetarian Times • Taste • 57% feature food • 100% Delicious • Health • 74.5% stress the individual • 83% reference health • Food Network • Physical Appearances • 6 Ads featuring beauty products • 11 celebrities throughout 86 ads • 57% stress the individual • Ease of HH Duties • Products catering to on-the-go lifestyle • Cooking with Paula Deen • Health/Safety • 22% reference health • 39% stress the individual

  5. Fostering Community • Vegetarian Times • Family/Group Bonding • 27.7% stress community • Social Appearances • 17% have signifiers of wealth • Food Network • Family/Group Bonding • 30.2% stress community • Social Appearances • 65% have signifiers of wealth • Cooking with Paula Deen • Family/Group Bonding • 42% stress community • 72% imply group enjoyment • Social Appearances • 52.8% have signifiers of wealth

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