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Slide title 01 Set yourself up for success by choosing something that is achievable. Be realistic when choosing your goal. Think about how it will affect your day-to-day life. Be aggressive and realistic when setting your end time or date. Knowing there’s an end in sight will help you focus and push yourself. Be thoughtful and specific about what you want to focus on. Pick a goal that is measurable so you can continually monitor your progress.
S.M.A.R.T. Goals • SMART marketing goals are a framework for a thriving goal perspective. • Every marketing force should come from your marketing goals. • Define goals for both revenue and your brand • Determine key performance indicators (KPIs) • Assess the ability to accomplish your goals setting marketing goals is the natural part. • Verify that what you’re proposing is practical. • Designate short and long term marketing goals
Slide title 04 • Here’s how we work through each step in the SMART goal framework to set goals for integrated marketing efforts:
Be Specific: • Specify your marketing goals, your goals should be; • Revenue oriented • Brand oriented • There can be two smart goals one the company and the other for your new marketing initiative, both should be revenue and brand oriented.
Measurable: • Don’t be over confident always track your performance and measure how well your goals are performing which you have set.it can be determine using KPIs (key performance indicators) • Things which will indicate your efforts, According to the brand goals you set; • increase in conversation, Brand awareness (on your blog and social media) • increase in your post shares • new visitors o your website • increase in revenue • decrease in bounce rate • increase in visitor loyalty
Attainable: • Always make goals which can gradually strengthen your brand and revenue, your goals should not be so steep. In practical words I am saying your Smart marketing goals should be attainable.
Realistic • You should be realistic in setting your smart marketing goals, Always verify that what you are proposing in practical. • To do this always discuss your goals with your team. Brainstorm your ideas and ask for the feedbacks. This will help you in setting goal-oriented realistic marketing strategy.
Timely: • The goal you set should have timeline means in how much time the smart marketing goal you set will be achieve. • May be some of your goals are achieve in short term (3 to 9 months) and some of your marketing goals are achieve in long term (12 to 24 months)