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Only for the Bravest and Most Successful

Only for the Bravest and Most Successful. WARNING:. To the naysayers, opportunists, and obstructionists who stand in the way of driving change and progress in any organization Note : WE WILL BEAT YOU. 1824 or 2012. Somewhere in the West or in a Company Near Y ou.

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Only for the Bravest and Most Successful

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  1. Only for the Bravest and Most Successful

  2. WARNING: To the naysayers, opportunists, and obstructionists who stand in the way of driving change and progress in any organization Note: WE WILL BEAT YOU

  3. 1824 or 2012 Somewhere in the West or in a Company Near You.

  4. Adapt, Change or Die

  5. Driving Change Change for Change Sake is bad “There is nothing wrong with change, if it is in the right direction.” – Winston Churchill

  6. Business Leadership

  7. Agents of Change Leaders

  8. Clock Changers

  9. Be a Clock Changer Be a leader

  10. Noticeable Assets • Problem Solvers, not problem seekers • Change agents for the process • Cheerleaders who reinforce goals • Seam operators

  11. Why People & Companies Fail to Drive Change Needed to Win The BIG Five

  12. Reasons We Fail 1. Fear Be a beginner

  13. Reasons We Fail 2. Tension Healthy debate is good.

  14. Reasons We Fail 3. Radical Transparency Elephants are fun to kill

  15. Reasons We Fail 4. Risk No one is going to die

  16. Reasons We Fail 5. Promises Mutual Conditions of Satisfaction

  17. How its Suppose to Work

  18. Make my Order

  19. Give Up Some Cash

  20. Delivered Fresh

  21. I’m Not Lovin’ it!

  22. Clowns Lie

  23. What is a Promise? MutualConditions of Satisfaction

  24. Basic Components • The Customer • The Performer • The Action Cycle & 4 Phases Pretty simple in theory

  25. The John Madden View The Action Cycle Phase I Phase II Promise Promise The Customer The Performer Phase IV Phase III

  26. The first step. . . Phase I The Action Cycle OFFER Promise Promise The Customer The Performer In the beginning…

  27. The Second Step. . .Phase II The Action Cycle AGREEMENT Promise Promise The Customer ThePerformer

  28. One More. . .Phase III The Action Cycle Promise Promise The Customer The Performer PERFORMANCE

  29. Bringing it home. . .Phase IV The Action Cycle Promise Promise The Customer The Performer DELIVERY & ACCEPTANCE

  30. Ask Yourself Why are you in this game? Who are you? Your 118 A Passion for Pheasants What shall you look like?

  31. Brand Horses. . . cows and promises delivered

  32. Do it Right Stand for something Online or offline Principles only mean something when they are inconvenient

  33. Cause Tension • Don’t settle • Create competition • Stir it up • Why?

  34. Rules to Remember • Mood • Rule of thirds • Change the questions • Make it better in the new place

  35. Try some new things After all, . . .

  36. Walk the Talk • Objective: Drive Sales (repeat best seller) with great content and marketing • Engage fans/content • Drive Earned Media & Buzz • Represents the brand • New, different, cutting edge- content and methods

  37. The others Ugly, not so smart

  38. Me Smart and branded

  39. In good company.

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