Our Unique Approach: Enhancing Enterprise Value

1. Our Unique Approach:Enhancing Enterprise Value FTI is uniquely capable of developing and implementing communication campaigns that enhance and protect a company’s enterprise value. Our approach emphasizes the effective engagement of employees, customers, governmental publics and third parties, in addition to investors, analysts and other members of the financial community — a diversity of essential stakeholders we are uniformly adept at reaching and influencing. Through the use of unified messages that resonate with each of these stakeholders, as well as a coordinated approach to communications, FTI not only enables companies to achieve committed workforces, reputational leadership and an increased license to operate, but also an optimal valuation of their stock. Engaged Leadership, Committed Workforce Optimal Valuation in Capital Markets Reputational Leadership with Opinion Leaders and Partners License to Operate with Public and Regulators

2. Our Approach: How It Works Behaviors Behaviors • Thoughtfully consider and internalize management’s plans • Analysts echo PepsiCo views • Attract / retain desired investor base • Provide “time” when needed, based on belief in management • Commitment to company • Productivity • Company ambassadorship / active articulation of PepsiCo’s perspective Optimal Valuation in Capital Markets Engaged Leadership, Committed Workforce Reputational Leadership with Opinion Leaders and Partners License to Operate with Public and Regulators Behaviors Behaviors • Articulate the economic importance of PepsiCo and the industry • Acknowledge PepsiCo’s contributions / leadership • Listen to and incorporate PepsiCo views • Refrain from or amend restrictive laws / regulations • Constructively engage with PepsiCo in public forums • Cite or refer to PepsiCo and PepsiCo experts’ views positively • Understand and internalize all of PepsiCo’s strategic directions