1 / 7

Research Needs of The Restaurant Industry

Research Needs of The Restaurant Industry. Chapter 26 Research Methodologies. Researching the Individual Restaurant Operation. Who needs information about a restaurant? Owner or manager Suppliers of goods and services The financial sector Government and regulatory agencies

uyen
Download Presentation

Research Needs of The Restaurant Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Research Needs of The Restaurant Industry Chapter 26 Research Methodologies

  2. Researching the Individual Restaurant Operation • Who needs information about a restaurant? • Owner or manager • Suppliers of goods and services • The financial sector • Government and regulatory agencies • The business community • Various associations • The general public

  3. Researching the Individual Restaurant Operation • Managing research –monitoring the ongoing operation • Restaurant managers want to know how well the operation is doing in relation to: • Previous time periods • Comparable units classed by size, type, geographic location, and so on • Industry standards or averages • What may be possible or desireable

  4. Researching the Individual Restaurant Operation • Manager research • Sales potential • Conducting a study to estimate market potential; • One approach is to arrive at a description or profile of present satisfied patrons and use this to locate others that are similar in critical attributes • The use of surveys

  5. Researching the Individual Restaurant Operation • Existing data sources • Before conducting a survey of a specific restaurant operation, there should be familiarity with existing sources of information • Market Research would deal with some of the following questions: • Who are the present customers? • Who are the potential customers • How can they be reached • Are there enough potential customers

  6. Researching the Restaurant Industry • Planning for restaurant research: • There are three specific inter-related questions: • Who wants to know about the restaurant industry, and what use do they plan for the information? • What is the applicable restaurant industry • What data will be collected and how will this be done? • Existing data sources: • Any industry researcher must investigate fully the existing sources

  7. Researching the Restaurant Industry • Conducting your own survey • Primary data • Market and employee studies • Highlighting the value of the restaurant industry • Helping in managing the industry and directing its development

More Related