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Strategic Marketing for Nonprofit Organizations

Department of Marketing Patuakhali Science and Technology University. Strategic Marketing for Nonprofit Organizations. Afjal Hossain Assistant Professor. Department of Marketing Patuakhali Science and Technology University. About Nonprofit Organizations.

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Strategic Marketing for Nonprofit Organizations

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  1. Department of Marketing Patuakhali Science and Technology University Strategic Marketing for Nonprofit Organizations Afjal Hossain Assistant Professor

  2. Department of Marketing Patuakhali Science and Technology University About Nonprofit Organizations • The Growth and Development of Nonprofit Marketing Rand with paper form-Field workers-Personal digital assistance • Some Myths about the Nonprofit World • This sector is not a very significant component of the overall output of the society • They are very minor players • They are relatively small, local enterprises • They face a lot of problems • Lack of people who have limited interest to “do goodness” • Nonprofit sector is poor career

  3. Department of Marketing Patuakhali Science and Technology University Reasons for Nonprofit Marketing • The influence of behaviors of others • Influence donors to give, volunteers to come forward, client to seek help and staff to be client-friendly.

  4. The size of government Highly labor- intensive The heterogeneity of the population Nonprofit Sector Department of Marketing Patuakhali Science and Technology University Importance of Nonprofit Sector The proportion of nonprofit funding

  5. Nonprofit and commercial sector Department of Marketing Patuakhali Science and Technology University Cross-sector Confusion Nonprofit and public sector Public and commercial sector All three sectors Competition Competition Competition Competition Cooperation Cooperation Cooperation Cooperation

  6. 1 2 3 4 Section 501 (C) (3) Section 501 (C) (4) Section 501 (C) (6) Section 501 (C) (7) Department of Marketing Patuakhali Science and Technology University Classification of Nonprofit Organizations Section 501 of the Internal Revenue Code grants tax-exempt status to 24 different categories of organizations are divided into 4 kinds:

  7. Department of Marketing Patuakhali Science and Technology University The Uniqueness of Nonprofit Marketing

  8. Department of Marketing Patuakhali Science and Technology University The Uniqueness of Nonprofit Marketing • Unavailability of secondary data • Reluctance to provide data • Development sector • Spot convincing customer • Products’ modification • Provide greater information • Nonevidence of result • Others benefit • Intangible benefits

  9. Thank You Make Presentation much more fun

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