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Fast-Track Management & Organizational Behavior. Chapter 1: The Changing Environment for Management. Understanding the concept of management Appreciating what managers do & why it is important Considering the role of management in a global environment
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Fast-Track Management & Organizational Behavior Chapter 1: The Changing Environment for Management
Understanding the concept of management Appreciating what managers do & why it is important Considering the role of management in a global environment Being aware of the basic management functions of planning, decision-making, organizing, leadership & controlling This chapter will discuss:
The Critical Nature of Management • Why is General Motors an example of poor management? • By 1985, out of touch with the motor vehicle industry • Evolving customer demands • Modern theories of business practice • Change to a mixed demographic of customers & workers • Managers all white, middle-aged men • Most new ideas rejected • GM sold 54% of the vehicles sold in the U.S. in ‘54; by 2010, that market share had fallen to 17½%. In 2007 alone, GM lost nearly $40 billion! • Many clues disregarded --
GM Lessons: What Management Ignored • Customer complaints about quality • Mileage concerns as gasoline prices rose steadily higher beginning in the ‘70s • Technological innovation • Size, particularly for urban driving & parking • Safety • Price • Women as an increasingly important customer
What is Management? • Coordinates & directs the activities of employees & members of other constituent groups to accomplish the organization’s goals efficiently & effectively • Efficiency means deriving the highest degree of output of goods & services from the fewest units of input • Various tools & techniques • Effectiveness is concerned with the accomplishment of an organization’s goals • Mission statement: announcement to the stakeholders (those groups affected by the organization) of the broad purpose & intentions • Let’s look at some mission statements --
Mission Statements • GM is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products & services of such quality that our customers will receive superior value while our employees & business partners will share in our success & our stockholders will receive a sustained superior return on their investment • What does this tell us about the mission of GM? • Vague – could apply to any business! • Contrast with McDonald’s, Google, Walt Disney
Thoughtful Mission Statements • McDonald's vision is to be the world's best quick service restaurant experience • Being the best means providing outstanding quality, service, cleanliness, & value, so that we make every customer in every restaurant smile • Google's mission is to organize the world's information & make it universally accessible and useful • Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services & consumer products
Goals & Objectives • Management works from this “mission” to develop goals -- specific statements on how the mission will be accomplished: profitability, sales, new product development, maintaining the company’s credit rating, energy conservation, diversity actions, world-class manufacturing • Objectives are specific expectations for a company or a significant business segment • Requires measurement using specific quantities; e.g., “increase sales by 15,000 units or 20%” • A stretch or an expansion from normal results
Management-by-Objectives (MBOs) I • Specific units of a company are assigned their share of the company’s objectives • Then translated into specific assignments for each senior manager & onto their subordinates • Problems in the Use of MBOs • Relevance of the goals, objectives & MBOs: can become an end in themselves without regard to changing business conditions • Quantity not quality: MBOs measure quantity but do not measure the quality of performance • Validity of objectives: who knows if a set of MBOs is the right set of objectives?
M Management-by-Objectives (MBOs) II • Change in Goals/Objectives/MBOs: during the course of a year, downsizing, reassignments & new business initiatives may change management's allocation of resources • Irrelevance of Aggregated MBO Results: MBOs only work in situations when an employee has fairly close control over his or her accomplishments or failures • Soft MBO Targets: an employee may soften his or her objectives to assure success in meeting or exceeding the MBO expectations
The Functions of Management • Planning: setting goals, developing strategies to achieve goals that have been accepted by the company • coordinating & integrating the use of resources • Decision-making: uses knowledge & analysis to select a course of action among various alternatives • Organizing: managers structure work so that the company’s goals can be accomplished • Directing (or leading): accomplishing work through the managers & employees of a company • Controlling: determines if a business is producing results consistent with plans
Skill Requirements of Managers • First-line (supervisory) managers typically are responsible for employees who have an objective essential to accomplish the organization’s goals • Require technical skills (job-specific techniques); some human relations skills • Mid-level (middle) managers have responsibility for several first-line managers • Require technical skills (job-specific techniques) & human relations skills (directing workers) • Senior managers are the organization’s leaders • Need fewer technical & significantly greater conceptual skills (thinking through difficult, often new situations) than mid-level managers
Manager Skills Sets (by primary and secondary skills required) Figure 1-3
Other Concerns of Senior Managers I • Technology. How do we deal with robotization & automation, mass customization, information technologies including mobile computing, contacts from & demands by customers for immediate responses including pricing, etc.? • Ethics & Law. World governments have passed laws & regulations that seriously constrain the freedom of companies to utilize their resources • Global Competition. The development of the industrial age may have started in the West, but competitors now exist in nearly part of the globe
Other Concerns of Senior Managers II • Security Threats. There are various security threats that can attack an organization to destroy, steal & eavesdrop on confidential information • Sustainability & Stakeholder Expectations • Sustainability is the ability of a business to accomplish its mission & goals while being socially, environmentally & socially responsible • Stakeholders of a company include all of the constituencies that may be affected by corporate decisions, including employees, investors, vendors, vendors, customers, the public & government
Discussion & Review Questions • How do managers contribute value to their organizations? • Could organizations effectively & efficiently function without managers to provide the various activities associated with management? • What is efficiency? What is effectiveness? • Why do organizations publish mission statements, & how do they assist in managing? • What is a management goal? An objective? What does it mean to “manage by objectives” (MBOs)? • Are there any problems in using MBOs? If there are problems, why are MBOs used? • What are the specific functions of management & how do they differ? • How do the responsibilities of first-line, middle & senior managers vary?