330 likes | 394 Views
What You Are Doing Isn’t Working Any More 2008 NTC by Brian Reich. Technology (and the Internet) has become an essential part of everyday life and changed way we relate to information, and each other. .
E N D
What You Are Doing Isn’t Working Any More2008 NTCby Brian Reich
Technology (and the Internet) has become an essential part of everyday life and changed way we relate to information, and each other.
Consumers are more connected, diverse, and sophisticated than ever before – we have greater interest in, and control over, our information experience than ever before.
We feel a need to stay connected and engaged – and that need is driving the adoption and usage of new media.
Newspaper reading, television watching, and radio listening habits are changing as new technology becomes available.
These new habits alter how people shop and engage brands, support charitable organizations and volunteer their time, the expectations they have of corporate accountability, and their interactions with individuals.
Technology is redefining people’s expectations of what is possible… for information, experience, and stuff.
Technology facilitates the transfer of experience New York Times 1/22/06
Phones Are For More Than Calling People spend more time with their mobile phone (10-15 hours) than all other media combined
The future will be… Global(ized)
The future will be… Local(ized)
The future will be… Mobile
The future will be… Community-driven
The future will be… Snackable
The future will be… Transactionalized
The future will be… Product based
The future will be… Service based
The future will be… Open source
Try. Fail. Learn. (Repeat)
CONTACT ME Brian Reich Principal, EchoDitto 617.417.9436 brian@echoditto.com