1 / 7

NPO’s also need marketing people, eg Heart & Stroke Foundation, Canadian Cancer Society, Ducks Unlimited, Canadian W

NPO’s also need marketing people, eg Heart & Stroke Foundation, Canadian Cancer Society, Ducks Unlimited, Canadian Wildlife Federation, Outward Bound. Nonprofit organizations . Page 20. Churches Associations Art groups Music groups Dance and performance groups (eg. Caribana)

vail
Download Presentation

NPO’s also need marketing people, eg Heart & Stroke Foundation, Canadian Cancer Society, Ducks Unlimited, Canadian W

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NPO’s also need marketing people, eg Heart & Stroke Foundation, Canadian Cancer Society, Ducks Unlimited, Canadian Wildlife Federation, Outward Bound Nonprofit organizations Page 20

  2. Churches Associations Art groups Music groups Dance and performance groups (eg. Caribana) Government services (eg. Police, fire)all of these groups need marketing to get participants Marketing for NPO’sNon Profit Organizations

  3. NPO marketing, example

  4. The purpose is Advocacy advertising Some NPO’s have to “market” in order to maintain their position in the community otherwise they will cease to exist Some NPO’s operate businesses that sell products or services in order to raise money Marketing Concept applied in NonProfit Organizations - NPO’s Page 22

  5. In the text it mentions “… a shelter for the homeless may fail if supporters focus on AIDS education…” This is one reason who health related NPO’s market aggressively since their donations usually come from the same audienceeg. Some people say Cancer research has faltered due to the popularity of raising money for AIDS Marketing Concept - NPO’s

  6. Profit is not measured the same way Profit can be in terms of money raised for research- or the number of people that quit smoking- of the number of people that give bloodpage 45 Marketing Concept - NPO’s Bottom Line

  7. Volunteers are necessary to perform the services - but there are problems with having non-professional, non-permanent staffVolunteers do what they want to do, and this may not fit with the objectiveseg. Fashion show Marketing Concept - NPO’s Volunteers

More Related