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Comparing Commercial and Noncommercial Radio

Comparing Commercial and Noncommercial Radio. Kara Anderson. Description. Who I listened to: KCPW (105.1 FM)- noncommercial NPR radio serving Northern Utah with local, national and international news. KSL (1160 AM)- commercial newsradio station based in Salt Lake City. Description. Process

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Comparing Commercial and Noncommercial Radio

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  1. Comparing Commercial and Noncommercial Radio Kara Anderson

  2. Description • Who I listened to: • KCPW (105.1 FM)- noncommercial NPR radio serving Northern Utah with local, national and international news. • KSL (1160 AM)- commercial newsradio station based in Salt Lake City.

  3. Description • Process • KCPW- Monday, March 10th, 2008 from 5 PM to 6 PM • KSL- Tuesday, March 11th, 2008 from 5 PM to 6 PM

  4. Analysis • Topics reported: • KCPW • 19 topics • 4 topics repeated • KSL • 24 topics • 10 topics repeated

  5. Analysis • News topics covered: • KCPW- mainly national/international news (13/19 stories) • Governor Spitzer prostitution scandal • Myers and Bolton contempt of congress • Mississippi Primary • United Auto Workers possible strike • Stock Market • War in Gauza Strip • Sumara rescue council in Iraq • Soldiers killed in Iraq • India workers sue oil rig in Texas • Casinos in Mississippi • Dubai expanding • New suspect in North Carolina shooting • Idaho State House Representatives documentary

  6. Analysis • News topics covered: • KSL- mainly Utah stories (15 of 24 stories) • Gas Prices • Hate Groups • Violence in Jail • Wanda Barzee (Elizabeth Smart kidnapper) • Traffic and Weather • Ogden Economy • Sports • Immigrant harboring minors • Purgery Case • Infomercial Scandal • Man killing puppies • Riverdale road expansion • Draper high school • Utah business

  7. Analysis • Same topics covered: • Governor Spitzer prostitution scandal • Mississippi Primary • Stocks • Weather • Gas Prices

  8. Analysis • Length of stories • KCPW- 7 long stories (4+ minutes on same subject vs. 30 or 45 seconds) • KSL- 1 long story • “Long” stories used clips, guests, interviews

  9. Analysis • Reporting vs. Opinion • KCPW- mostly factual reporting • Opinion with Obama and Amish in Pennsylvania • Opinion with Fredrick Wiseman and his documentary • KSL- mostly factual reporting • Opinion with book review • Some opinion/ “chatter” between traffic, weather and sports reporters. • Problem with opinion: could offend and bore some listeners, causing them to change stations

  10. Analysis • Use of field reporters: • KCPW • No Utah stories done by KCPW used field reporters. • National/International (NPR News) specified 4 field reporters. • Governor Spitzer (New York) • Sumara Rescue Council (Iraq) • Mississippi casinos • Dubai expansion • KSL • Specified 3 field reporters • Governor Spitzer (New York) • Space Center (Dallas) • Mississippi Primary (Jackson) • Both used bigger stations (NPR and ABC) for field reporting.

  11. Analysis • Amount of Advertising/Funding • KCPW • 22 sources of funding mentioned • 1 source repeated (Putnam Foundation) • KSL • 21 advertisers • 3 advertisements repeated (Clean Water, Hoopes Vision, and Seagull Books)

  12. Analysis • Time used for advertising/funding • KCPW • Total time used to mention funding sources was approximately 3 minutes and 40 seconds • Longest time for one funding source was 20 seconds • 8 or 22 funding sources just mentioned the name of the company • KSL • Total time used for advertising was approximately 18 minutes and 52 seconds • Commercials were usually about 1 minute in length

  13. Analysis • Types of advertising/funding • KCPW • 6 sources of funding were foundations/associations that provided money through grants • Other business organizations generally did not mention the product they were trying to sell • KSL • All companies were trying to sell a product • Exception: Teacher Feature Program

  14. Interpretation • What does it mean? • Balance between reporting and opinion? • Biases? • Effect from advertising/funding? • Difference between commercial and noncommercial radio?

  15. Evaluation • Which station does a better job serving their local audience? • KSL • Focuses on Utah stories • Stories are told quickly and the important ones are repeated. Especially important since it was “drive time.” • Updates on traffic and weather every 10 minutes (“drive time”)

  16. Evaluation • 1930s argument: noncommercial radio stations serve narrow, special interests while commercial stations serve capitalism and the public interest.

  17. Evaluation • Which station did you learn the most? • Which station was the most entertaining?

  18. Engagement • Suggestions on how to make the programming at each station better: • KCPW • Shorter stories to maintain attention from audience • KSL • Shorter advertising time (average commercial 30 seconds instead of 60 seconds)

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