Distinct or … Extinct Tom Peters Teleconference2000 Arlington Texas 16 August 2000

1. Distinct or … ExtinctTom PetersTeleconference2000Arlington Texas16 August 2000

2. Defeated Before The Starter’s Gun!“Track 4: Managing Organization Change (Helping Tired and Overworked Professionals with Today’s Workplace Realities)”

3. NAPM:“You are the Rock Stars of the B2B Age!”

4. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

5. An Age of Passion:1 Year = 1.5 Wal*Marts03.27.99: $167B03.27.00: $555BP.S.: Wal*Mart = #8 in 2000

6. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

7. Just Say No …“I don’t intend to be known as the ‘King of the Tinkerers.’ ”CEO, large financial services company (New York, 5-99)

8. “There’s going to be a fundamental change in the global economy unlike anything we have had since the cavemen began bartering.”Arnold Baker, Chief Economist, Sandia National Laboratories

9. “There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.”Steve Case (2-00)

10. NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

11. “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.”Peter Drucker, Business 2.0 (08.00)

12. “We are in abrawl with no rules.”Paul Allaire

13. S.A.V.

14. John Roth’s Dogma [Nortel]1. Our strategies must be tied toleading-edge customers on the attack.2. Time cannot be sacrificedfor better quality, lower cost, or even better decisions.3. It doesn’t matter whether you develop or acquire leading technology.Our job is to provide the technology and products our customers need.4. Success is achieved byleading change, not waiting for it.5. We are paranoid about our leadership– willing to cannibalize our own products to maintain our edge.Source: Abridged from The Wall Street Journal (07.25.00)

15. “It used to be that the big ate the small. Now the fast eat the slow.”Geoff Yang, IVP/ (Institutional Venture Partners)

16. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

17. Forces @ Work IThe Destruction Imperative!

18. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

19. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered: ‘I’m sure there are success stories out there, but at this moment I draw a blank.’ ”Mark Sirower, The Synergy Trap

20. “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters

21. “Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco

22. Pentium III 800MHz: $42,893.00/#Cisco Engineer: $19,000.00Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

23. C.E.O. to C.D.O.

24. The [New] Ge WayDYB.com

25. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

26. Paradox ReduxAtlanta: +113,600 = #1 metro areaLayoffs [major]: BellSouth, Lockheed, Coca-Cola

27. Brand InsideBrand Org:Lean, Linked, Electronic & Malleable

28. 108 X 5vs. 8 X 1** 540 vs. 8

29. Headline: “Bank of America to Cut … 10,000 Jobs”“Middle-level and senior managersare expected to be the principal targets of the job cutbacks.”Source: The New York Times (07.29.2000)

30. And Now the Equivalent …White Collar Revolution!

31. The Pincer 5“Destructive” entrepreneurs/ Global Competition“White Collar Robots”THE INTERNET![E.g.: GM + Ford + DaimlerChrysler]Global Outsourcing[E.g.: India, Mexico]Speed!!

32. “A bureaucrat is an expensive microchip.”Dan Sullivan, consultant and executive coach

33. Cadence Network = Whatever“Business process outsourcer”Electric, gas, telecom, waste disposal “stuff”E.g.: Winn Dixie, Blockbuster, Limited, Papa John’sSource: Forbes.com [07.00]

34. “AssetlessCompany”J.B.

35. [“Don’t own nothin’ if you can help it. If you can, rent your shoes.”F.G.]

36. Cisco, Dell =Brand-owning companies who sell Customer SatisfactionSource: David Schneider & Grady Means, MetaCapitalism

37. “More and more companies these days want to be like Cisco. They want to focus on their core businessand outsource all the superfluous stuff, like human resources, procurement and accounting.”Forbes.com, 07.17.00, on ASPs

38. RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

39. Brand InsideBrand Work: The Professional Service Firm Model & The WOW Project

40. So what will be the Basic Building Block of theNew Org?

41. Why are there no books on how to create a “Cool, Rocking, WOW-producing Finance Department”?

42. New OrleansApril 2000:Jazz Festival + NAPM

43. Youare the …Rock Stars of the B2B Age!

44. Welcome to the Y2K New Orleans Jazz and Real Cool Purchasing Dudes Festival!

45. Message: You are Re-invention Evangelists!

46. ChicagoNovember 1999:HRMAC

47. Message: You are Rock Stars of the “Age of Talent”

48. Every job done in W.C.W. is also done “outside” … for profit!

49. Credo“WORK WORTH PAYING FOR”

50. PSF 1.0Department Headto …Managing Partner, HR [IS, etc.] Inc.