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Refreshing Your Affiliate Website

Refreshing Your Affiliate Website. Dr. Mary Kaye Rhude-Faust, CFCS, NBCT Executive Director, Pennsylvania Affiliate. Uses for Affiliate Website. Marketing tool To retain members To engage new members Create impression. Image Source: http://tinyurl.com/4yzn7nr.

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Refreshing Your Affiliate Website

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  1. Refreshing Your Affiliate Website Dr. Mary Kaye Rhude-Faust, CFCS, NBCT Executive Director, Pennsylvania Affiliate

  2. Uses for Affiliate Website • Marketing tool • To retain members • To engage new members • Create impression

  3. Image Source: http://tinyurl.com/4yzn7nr Image Source http://www.dctn.org.uk/dctn_network_members.html Define your website goals • Inform members • Educate public • Increase visitors

  4. Image Source: http://tinyurl.com/ylnx4eq Assess your website • Content • Web pages • Links

  5. Avoid Common Pitfalls • Flash-based animations • Jargon • Too many images / clip art • Long pages of text

  6. Image Source: http://www.elogicwebsolutions.com/website-statistics.html Attend to your website • Answer emails daily • Change content frequently • Check web stats

  7. Affiliate Needs • Develop a customized site • Manage with few skills • Access customer support • Keep website costs low Image Source: http://www.geeksonsteroids.com/

  8. Affiliate Needs Password-protect sections of site

  9. Affiliate Needs Accept registrations & payments Image Source:http://www.marinadelmarkeylargo.com/meetings.cfm

  10. Affiliate Needs Manage membership lists Let members update data

  11. Affiliate Needs Engage & connect members

  12. Association Software • Memberclicks (specialize in small-staff associations) http://www.memberclicks.com/ Other examples • AMO http://www.associationsonline.com/ • Computility http://www.computility.com/index.php • Membee http://www.membee.com/

  13. Your Affiliate website is the single most important marketing tool for our Association

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