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Bell Ringer

Bell Ringer. Brainstorm some meanings for both terms. SOCIAL … RESPONSIBILITY … What is the general definition for the term social responsibility?. Chapter 5.2 . Ethnics and Social Responsibility. What You’ll Learn:.

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Bell Ringer

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  1. Bell Ringer • Brainstorm some meanings for both terms. • SOCIAL… • RESPONSIBILITY … • What is the general definition for the term social responsibility?

  2. Chapter 5.2 Ethnics and Social Responsibility

  3. What You’ll Learn: • The areas in which businesses are thought to have social responsibilities. • The ways that business activities have impacted our environment. • The definition of ethics and how marketers can make ethical choices. • The meaning of consumerism and a brief history of the movement. • The current trends and concerns in the workplace for employees.

  4. Marketing and Social Responsibility • Apart from following the law, should businesses have any further social responsibility? • Ben and Jerry’s Homemade, Inc • Mc Donald’s • Issues that concern socially responsible companies: • Protection of the environment • Ethical conduct in the marketplace • Treatment of both consumers and employees

  5. Environmental Issues • Air and Water Pollution • Conservation and Recycling • Green Marketing

  6. Business Ethics • Ethics – guidelines for good behavior • Ethical behavior is based on knowing the difference between right and wrong – and doing what is right. • To make the right ethical choices, marketers must answer three basic questions: • Is the practice right, fair, and honest? • What would happen if the product were marketed differently? • What practice will result in the greatest food for the greatest number of people? • Product Recall • Code of Ethics

  7. Consumerism • Consumerism – the societal effort to protect consumer rights by putting legal, moral, and economic pressure on business. • It involves the relationship of marketing only with those who buys a company’s goods or services. • Consumer Rights 4 Basic Rights: • To be informed and protected against fraud, deceit, and misleading statements, and to be educated in the wise use of financial resources. • To be protected from unsafe products. • To have a choice of goods and services. • To have a voice in product and marketing decisions made by government and business.

  8. Workplace trends and concerns • Flextime • Telecommuting • Family Leave • Help for the Physically Challenged • Health Care Reform • On-site Child Care

  9. Quiz • True or False. The following are areas in which businesses should have a social responsibility: Environmental issues; Business ethics; Consumerism; Employee Needs. • True or False. The three main environmental concerns for today’s businesses are air/water pollution; conservation/recycling, and green marketing. • True or False. Ethical behavior is based on knowing the difference between right and wrong – and doing what is right. • True or False. Consumerism is the societal effort to protect consumer rights by putting legal, moral, and economic pressure on business. • True or False. Flextime is a workplace trend and issue for businesses today.

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