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- Forewords

- Forewords. The Merchant Extranet project has been drafted by Gard Jenssen and some elements, as Kelkoo’s Front-office (and Back-office) are being currently implemented.

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- Forewords

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  1. - Forewords • The Merchant Extranet project has been drafted by Gard Jenssen and some elements, as Kelkoo’s Front-office (and Back-office) are being currently implemented. • The purpose of this document is to underline the main characteristics of this project, identify natural partners, (roles are to be defined shortly) and list associated people thoughout Kelkoo. • The purpose of this project is to create an extranet to secure mainly what will be the bottom-line of this project: to lock-in merchants, to turn them into “collaborators”. Which means to allow them to input a maximum of added value to our site, securing their interest in our system by offering services and interactivity in the frame of a network. Securing merchant partnership- Turning merchants into “collaborators”

  2. - Locating online ressource Project specifications http://vip.zoom.no/Editorial/Chief_editor/product_development/Zoomit_Merchant_Extranet_description.shtm Kelkoo Front-office To let merchants(Silver-Gold- Platinum level) add and edit bargains themselves: French http://partners.fr.kelkoo.com/promos/logincommercant.jsp login: kelkoothib password: kel English http://partners.no.kelkoo.com/promos/logincommercant.jsp login: zoomitpassword: zoomitalternate login: yatack password: 10bestdeal Kelkoo Back-Office (should it be an entirely different system from front-office? _authority issue_ ) To let sales managers create new merchant accounts, edit merchant data and add products http://pear.kelkoo.com/promos/backoffice/identification.jsp  Username:  kelkoo Password: kel0444p; Country: UK Securing merchant partnership- Turning merchants into “collaborators”

  3. - Identifying ressources-persons • Project leader: Gard Jenssen - gard@zoomit.com • Technology leader: Lyndon Hearn - lyndon.hearn@kelkoo.com • Coordonator: • Marc-Elie Pau - marc@zoomit.com • Partners: • France (Grenoble) • Christophe Odin - christophe@kelkoo.com Agent director • Gatignol, Laurent - laurent.gatignol@kelkoo.com Head of Tech Central Europe • Partners: • Norway • Olivier Attia - Olivier@zoomit.com Web Application Programmer • UK • Philip Wilkinson - philip.wilkinson@Kelkoo.com • Country Manager • Mona Khairallah - mona.khairallah@Kelkoo.com • Marketing Executive • SPAIN • Camilo Palma Pena - camilo.palma_pena@kelkoo.com • Back- and Front office HelpDesk • Roberto Enriquez - Roberto.Enriquez@kelkoo.com • Contents Responsible • Associated to process – France • Jean-MarcPotdevin (Grenoble) - jean-marc@kelkoo.com CTO • Sales people for input: • France • Pierre Gaudet - Pierre.GAUDET@kelkoo.com VP Sales • Fabrice Dahan, Jérôme Bailly and Aude Souplet Madrid • Sánchez Pinel, Nieves - nsanchez@dondecomprar.com Sales Manager - London • Sarah-Jane Bohn- Sarah-Jane.Bohn@kelkoo.com Merchant co-ordinator Oslo • Fatmir Bratli Nikqli – fatmir@zoomit.com Sales Manager NEurope Securing merchant partnership- Turning merchants into “collaborators”

  4. - Short-term action Project beginning • Communication • firsts rounds must include people largely, then the circle of • persons involved should decrease • - define precisely who will be the ”deciding” persons • the person to include in reports on the on-going work (”associates”) • define terms (merchants, customer, user, member, sign-in, • sign-up, network, partnership...) • Technical • - who will precisely the persons that will build the product • - identify people who will have technical authority • Demo • - integral mock-up integrating all services before start Completion and delivery Securing merchant partnership- Turning merchants into “collaborators”

  5. - Term definition list (proposition) Customer: online shop, advertiser, manufacturer... Merchants Member: shop with Gold or Platinum level?? Merchant Partner: shop who signed-in the merchant extranet or with a Silver level?? Network: the Kelkoo + merchants + other business and services? Partnership: sites featuring a Kelkoo banner (White label) Shops: merchants Sign-in: enter Merchant Extranet (for registered merchant) Sign-up: subscribe/register to Merchant Extranet User: visitor Securing merchant partnership- Turning merchants into “collaborators”

  6. - Partners input/propositions • From Sales team (Oslo): • - proposition to enter in the Silver-Gold-Platinum system should be available and obvious • - bargain form must be simple to save time to merchant user and properly explained/documented • - bargain registration should include a preview of the ad placement • today’s price vs. old price, should be an entry in the form (to highlight difference) • From Shop program + GJ (Oslo): • include XML pages • BBS should include shop info link + photo of interlocutor. A moderator is considered for this forum • Other (Oslo): • on join-in form: making criterias w/ checked boxes • info on consumer’s rating • top European rated shops • a different level of services according to the level of the shop (nothing- Silver-Gold-Platinum) • local events that are of value for merchants (e.g. Julehandelen 2000 - Vinn eller forsvinn?) From Chr. Odin (Grenoble): - merchant registration if not already registered For registered merchants : - to have an overview of the commercial contracts available - to modify their profile description - to input bargains - to input their ads for the merchandising part - to view their statistics : + Bargains (bargain sheet and clicks) + Products (product sheet and clicks) + Merchandising ads ( impressions and clicks) - have all the information to become our affiliate - have complementary services that can interest them ( website referencing, affiliation programs, e commerce platforms...) This section can be a revenue source by selling this space to professional people that are working on this area. - another service that could be sold later , position of the merchants among the competitors. (For original definition, report to: http://vip.zoom.no/Editorial/Chief_editor/product_development/Zoomit_Merchant_Extranet_description.shtm) Securing merchant partnership- Turning merchants into “collaborators”

  7. - Who will Sign-up? (target) Q: Who will we want to access the Merchant Extranet? 3 approaches can be considered: Mass oriented Elite oriented Service matches level Shop number higher Service level lower Shop number fewer Service level higher Shop number high Platinum Gold Silver Average Service level matching stats bargains better low Vs. Or A: Every shop! More: a good way to set up rapidly a ”light” version of the Merchant Extranet could be to build first a Low service level with an access granted to every shop already in the database. More: the next step would then be to rapidly build services matching the shop level, one after the other. Securing merchant partnership- Turning merchants into “collaborators”

  8. How do they do? (outline of some competitors features) • ShopSmart.com (Sweden, UK, Germany) • basic form: URL, name, e-mail LeGuide.com (France) - Laventis.com & Promoselect.com merger - merchants Db of Le Web Marchand soon to be implemented by LeGuide.com - registration (for their Merchant guide) therefore conducted on www.webmarchand.com ( very complete form) - all other addition/modification made by e-mail only (no automated form) R-U-SURE (Israel) - registration: AddMySite@rusure.com only Dealtime (US, UK, Germany, Japan )- online form w/ limited info: company, URL, contacts, type of site, categories (apparel, computers,electronics, home & garden, PDAs, software, sports) + suggest a new Category- German form more complete (no clue for Japan) • Pricerunner.com (Sweden, UK, DK) • ”...browses the market looking at both online and offline stores. Retailers with a competitive range of stock and prices are listed on the Pricerunner.com database” • therefore no registration Nextag (US)- a form w/ detailed information : company information (company address, hours…), customer service/order status information, payment methods, delivery methods, return policies, special features ..- information updated by merchants themselves and also by buyers (rating & feedback). Toobo.com (France, UK) - Merchant registration by electronic (or regular) mail only Bravonestor (France, Deutschland)- service to be implemented in UK, Spain, Sweden, Italy- regular form w/ simplified shipping info BizRate (US)- form w/ only contact info- a large array of services for merchants:Gold Star Merchants Customer Certified ProgramMerchant Research Program... MySimon (US) - the merchants register themselves online with a regular short form (name, URL, contact, product category) at the end of which one can choose 2 kind of registration: free listing or BOLD - B.O.L.D. (Build Online Demand) Merchant Partner Program (Premier, Platinum, Gold) BuyCentral (France, Deutschland, Italia, US, Spain)- regular form w/ simplified shipping info Securing merchant partnership- Turning merchants into “collaborators”

  9. Present registration page towards bargain • (in French on Kelkoo FR only) To a bargain-insertion form Immediate access to bargain for New user Sign-in fields Immediate access to bargain for registered user NOTA: For the time being, there is no mention done about the prequisite to ”self bargain-insertion”: subscribing to the Gold and Platinum merchant system. Securing merchant partnership- Turning merchants into “collaborators”

  10. - Unofficial mock-up for future Kelkoo front-page Design: Vito de Lucia NOTA: This mock-up does not reflect any decision made on Kelkoo design but is a mere support for extranet concepts. Securing merchant partnership- Turning merchants into “collaborators”

  11. - Welcome page displayed if no cookie (top) The merchant already member, who RAZed cookies from Temporary Internet files folder can sign-in from this page. Recognition and immediate access The merchant got the form (or at least the first page of it) to register itself since the first page visited on the extranet. Immediate access (? or prerequired review) The right panel can as well contains ads for B2B. Income source & big brands recognition Securing merchant partnership- Turning merchants into “collaborators”

  12. - Welcome page if no cookie V1 (bottom) An Add_a_shop link Keep shop’s visit’s benefit ... Or a 2 page form (like on present Kelkoo FR) Full information Register Either a one page form (like on present Kelkoo UK) or... Short registration Securing merchant partnership- Turning merchants into “collaborators”

  13. - Welcome page if no cookie V2 (bottom) Tune the level of shop registration One-form-fits-all + info on Silver-Gold-Platinum Register Securing merchant partnership- Turning merchants into “collaborators”

  14. - Welcome page displayed by cookies to member The merchant already member is recognised through a cookie: named and if silver, gold or platinum, a GIF would be extracted for display. Recognition and welcome A specific version of the new Kelkoo logo Recognition Sign-in fields. On top of the page Accessibility As soon as the first page, a general traffic information Element (if not too sensitive) Commercial status stated The last merchant to join in the 3 category: At 1st sight, the Kelkoo sales system is presented. Incentive to sign-up Leads to specific information The following is accessible upon registration or sign-in. Could be the first lines of selected article from newsletter... Info from the 1st page Securing merchant partnership- Turning merchants into “collaborators”

  15. - Shop specific page 1/6 (Silver-Gold-Platinum) Utility pad on top of the page. Navigability Name of the merchant. Recognition • Merchant information: • current info on the left (to keep a reference if modified) • current info on the right (to allow modification) • Merchants update themselves their info Hitlists and 1-click-searches tuned for merchants needs. Utility, shopping incentive Securing merchant partnership- Turning merchants into “collaborators”

  16. - Shop specific page 5/6 (Silver-Gold-Platinum) Current page highlighted? Navigability • Traffic information: • Clicks-through • Leads • Service from Kelkoo NOTA: Other shop specific information can be added, according to commercial policy. Securing merchant partnership- Turning merchants into “collaborators”

  17. - Shop specific page 6/6 (Silver-Gold-Platinum) Shoppers (Kelshoppers?) behaviour/choice Transparency from Kelkoo Securing merchant partnership- Turning merchants into “collaborators”

  18. - Preliminary schedule/involved team Timeline Team Securing merchant partnership- Turning merchants into “collaborators”

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