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September 2004

Workshop Communicating in two cultures The Franco-German University EUPRIO, Malta 2004 Ulrike Reimann. September 2004. Euprio 2004. The Franco-German University. Bi-national university, international institution Group of affiliated member universities 130 member universities

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September 2004

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  1. Workshop Communicating in two cultures The Franco-German University EUPRIO, Malta 2004 Ulrike Reimann September 2004

  2. Euprio 2004 The Franco-German University • Bi-national university, international institution • Group of affiliated member universities • 130 member universities • Administration located in Saarbrücken/Germany • 17 employees (Franco-German team) September 2004

  3. Euprio 2004 The Franco-German University • Established 1997 • Weimar Agreement  • Intergovernmental agreement • 17 September 1999: agreement came into effect September 2004

  4. Euprio 2004 Financing • Equally by France and Germany • France: Ministry of Foreign Affairs / Ministry of Education • Germany: Ministry of Education/ Ministry of Foreign Affairs/Länder (federal states) • Budget 2004: 9 million €uro (2000: 5,8) September 2004

  5. Euprio 2004 September 2004

  6. Euprio 2004 Responsibilities • Reinforcement of cooperation between France and Germany with regard to university education and research • Creation, Promotion and Implementation of integrated Franco-German Courses of Study September 2004

  7. Euprio 2004 Responsibilities • Promotion of Research and Development • Advancement of Graduate Education • Development of Cooperation Agreements with other countries (tri-lateral) September 2004

  8. Euprio 2004 Core task: Integrated courses of study • 2003/2004: 115 bi-national courses of study • 10 tri-lateral courses (preparation phase) • 4.800 students in 2003/2004, 400 doctoral candidates • Disciplines: arts and social sciences, engineering, natural sciences, law, economics, medicine • Types of colleges: Universities, Universities of applied sciences, Grandes Ecoles September 2004

  9. Euprio 2004 Quality standards • Integrated curriculum / joint study regulations • Training in two educational systems • Joint group of French and German students • Acquisition of two national degrees • At least three semesters at the partner university September 2004

  10. Euprio 2004 Advantages • Exemption from tuition fees at the partner university • Mobility grant for the duration of the stay abroad • Professional and intercultural education • Quality assurance of the programs - Evaluation September 2004

  11. Euprio 2004 Location of the member universities September 2004

  12. Euprio 2004 Public Relations • Public Relations since August 2000 • One press office for France and Germany • Communication concept SWOT-analysis, tasks, targets groups, messages, measures September 2004

  13. Euprio 2004 Communication goals / target image • Reliable and competent partner and sponsor • Covering a comprehensive range • Central and most important institution in F-G • Courses of study and programs with high quality • Marketing of the programs and courses of study September 2004

  14. Euprio 2004 Communication goals / target image • Mediator and coordinator • Competent and reliable partner • Legal and organisational expertise and example September 2004

  15. Euprio 2004 The target groups • External target groups • Potential students (school pupils) • Teachers and parents • The general public • Politicians (lobbyists) • Business companies • Potential sponsors September 2004

  16. Euprio 2004 The target groups • Internal target groups • Students under the auspices of the FGU • Member and partner universities and institutions • Programme coordinators and their staff • Staff of the FGU • Decision-makers in the committees • Partner institutions (DAAD, DFG, MSU, CIDU) • Politicians (ministers) • Panels of experts • Members and observers of the university council September 2004

  17. Euprio 2004 Implementation Internal communication • Communication network • Common press releases • Administrative platform • Meetings of the members • Expert meetings • Conferences on specific subjects • Student and graduate fair “Franco-German Forum” • On-line job and trainee placement exchange • Setting up an alumni organisation September 2004

  18. Euprio 2004 Implementation • Message • We are regularly kept informed by the FGU • With the FGU we increase the quality of our • binational courses of study and thus our • international profile • The FGU supports us • We are partners of the FGU September 2004

  19. Euprio 2004 Implementation External communication • Information material • Media • Internet • Events • Lectures and exhibitions • PR-Campaigns for special target groups • Sponsoring activities September 2004

  20. Euprio 2004 Problems • Internal communication • Intercultural differences • Staff problems (17 employees) • Language problems September 2004

  21. Euprio 2004 Public Relations • Institutions like the FGU or the GIU are important and necessary • Important point of contact to take over the marketing of international programs September 2004

  22. Euprio 2004 Public Relations • Solutions • convince the internal target groups • Arguments of money, quality and marketing • Controlling (contract, evaluation) • Bi-national team – an advantage? September 2004

  23. Euprio 2004 Public Relations Communication across cultures needs inter-cultural competence!!! September 2004

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