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Information Technology Management

Carroll University CSC409. Information Technology Management. The Antagonists. Introduction. Foot Locker (NYSE: FL) is a leading global athletic footwear and apparel retailer. Foot Locker has 1,911 stores located in 21 countries, with headquarters in New York City.

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Information Technology Management

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  1. Carroll University CSC409 Information Technology Management The Antagonists

  2. Introduction • Foot Locker (NYSE: FL) is a leading global athletic footwear and apparel retailer. • Foot Locker has 1,911 stores located in 21 countries, with headquarters in New York City. • Strategic Vision…“Be the leading global retailer of athletically inspired shoes and apparel.”

  3. Foot Locker Divisions

  4. Sponsored Events James Jones - 2011 Foot Locker 3-point Contest

  5. Corporate Structure & Responsibilities

  6. Foot Locker Executive Board

  7. Finish Line Executive Board

  8. Centralization vs.Decentralization

  9. System Types • Centralization • Upper Level Control and Decision-making • Decentralization • Lower Level Control • Distribution of Decision-making

  10. Foot Locker & Finish Line • Both use a Hybrid System • Combination of both centralized and decentralized. • A mix of strong control and agility. • Both have a stronger centralization influence rather than decentralization. • Foot Locker • More diverse and decentralized than the Finish Line.

  11. Which is better? • Foot Locker is doing great now; however, only time will tell.

  12. Use of Technology & Trends

  13. Use of Technology • User Friendly Website • www.footlocker.com VIEW • Easy Navigation • Products Organized By: • Brand • Collection • New Arrivals • Sale • Secure • Data Stored with Username & Password

  14. Use of Technology • App • Champs Sports • mySTYLE • Allows Users To: • Customize Outfits • Locate Stores • Shop & Order

  15. Use of Technology • Sponsors many major sporting events. • Video In-Game Advertising • FIFA World Cup • NBA 2K11

  16. Future Technological Trends • Strong Trend to E-commerce • Sites to be “exciting places to shop and buy.” • Added: • Product Ratings • Faster Checkout • Improved Navigation • Web-based Sales Becoming Stronger • Up 11.7%

  17. Strategic Information Systems

  18. Handhelds • For use by sales associates • Provide information about products • Inventory • Information • Comparable products • Enhances customer interaction

  19. Shopper Tracker • Analyzes traffic into and out of the store • Provides data that can prove useful to the business • Peak hours of customer shopping • Helps improve conversion rate • Number of shoppers / Number of purchasers • Labor optimization

  20. Operational, Tactical, and Strategic Outlook

  21. Foot Locker & Finish Line Planning • Operational • Quarter Reports • Tactical • Year-to-Year Reports • Strategic • Vision • Priorities • Long-Term Financial Objectives

  22. Laggard, Average or Leader in Technology

  23. Laggard, Average or Leader in Technology • Why is cloud computing not racing ahead at the Foot Locker websites? • Mostly data integrity / security risks… • Businesses use databases all the time to track 12 bazillion things … data integrity? Bad!  • Last week’s Amazon.com crash would be a great example of technology kicking the CIO in the face… being down for 2 days?Pretty bad for their career! 

  24. Laggard, Average or Leader in Technology

  25. Laggard, Average or Leader in Technology • Why is cloud computing not racing ahead? • Security risks abound… • How does a businesses keep key data safe?Look at the recent “release” of millions of user profiles by a bank processing center…Bad-Bad-Bad!!    • Until data can be secured with confidence (which is coming), the adoption will be slow.

  26. Laggard, Average or Leader in Technology

  27. Laggard, Average or Leader in Technology • Are “clouds” ever any good for today’s stuff? • Yes: iPads/Netbooks, etc… • Don’t need much of a hard drive… • Ditto on power… • Spiffy and skinny, quite attractive! • Apps abound ;) “Remember, cloud-based stuff is good fun for an everyday user, but not for a business’ backbone.”

  28. Website Analysis

  29. Website for Customers • Social Media • Flash Design with New Product • Good Design and Easy to Navigate! • Promotional Card Account Access(VIP Club) • Not a retailer but your partner. • Misc Stand Items: Store Locator, Search

  30. Website for Potential Employees • Company is staying current. • Horizontal expansion into the same market (e.g. Champs). • Management understands what is necessary to maintain a corporate advantage. • Signs of stability.

  31. Website for Investors • This is more critical than the previous reviews. • Apps! Champs but no Foot Locker App. • Multi-Platform Apps – Customers should not have to worry about what phone they buy! • Websites should cross between divisions (Up Selling!) • More back-end information on the website costs, security, and maintenance.

  32. Summary • We discussed: • The corporate and technological aspects • Organizational goals • The potential of Foot Locker as a leader

  33. Questions?

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