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Post Partum IUCD Communication Campaign

Post Partum IUCD Communication Campaign. September 2011. PPIUCD Program Objective. To assure women giving birth get an opportunity to immediately space the inter-generic period with a reversible long term method of contraception Partnership with NHTC and FHD Includes: ToT

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Post Partum IUCD Communication Campaign

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  1. Post Partum IUCDCommunication Campaign September 2011

  2. PPIUCD Program Objective • To assure women giving birth get an opportunity to immediately space the inter-generic period with a reversible long term method of contraception • Partnership with NHTC and FHD • Includes: • ToT • Training of service providers • PPIUCD communication campaign

  3. PPIUCD Communication Campaign • Communication Objective: • To generate positive awareness about post partum IUCD among ANC clients so that they are motivated to inquire about it with the counselor or service provider. • Behavioral Objective: • Increased insertion of IUCDs among women right after child birth. • Key Message • Getting an IUCD right after child birth is a convenient way to ensure spacing. To get more information about PPIUCD, consult your doctor.

  4. Target Audience Primary Target Audience Secondary Target Audience Counselors at birthing centers Pregnant WRA coming to health facilities for ANC check-ups

  5. Campaign Execution • A campaign consisting of: • a) poster • b) flyer • c) tent card • d) brochure • e) job aids • Campaign execution will be carried out in 15 birthing centers • PSI/Nepal will place the IEC materials in birthing centers and counseling rooms

  6. IEC - Posters

  7. IEC - Flyers

  8. IEC

  9. Thank You

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