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Programming for Twentysomethings

Programming for Twentysomethings. 1980-1990. 2000-2010. About 13.5 million. About 17.9 million. About 20 million. Over 41 million. About 20.5 million. An Untapped Market?. Associations Avg. 23.5% (Range: 15%-34%) Community Colleges (Range: 7%-41%) Avg. 14.9%

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Programming for Twentysomethings

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  1. Programming for Twentysomethings 1980-1990 2000-2010

  2. About 13.5 million About 17.9 million About 20 million

  3. Over 41 million About 20.5 million

  4. An Untapped Market? • Associations • Avg. 23.5% (Range: 15%-34%) • Community Colleges (Range: 7%-41%) • Avg. 14.9% • Parks & Rec (Range: 2.7%-30%) • Avg. 4.9% • Public Schools • Avg. 22% (Range: 15-29%) • Universities (Range: 5.5%-25.8%) • Avg. 17.3

  5. Programs Aren’t Tracking • Associations • 43% • Community Colleges (Range: 7%-41%) • 27% • Parks & Rec (Range: 2.7%-30%) • 33% • Public Schools • 50% • Universities (Range: 5.5%-25.8%) • 40%

  6. Who Are They?

  7. Ashridge Business School

  8. Gen Y Research Project

  9. www.ashridge.org.uk

  10. Family Matters Forty percent of twenty somethings move back home with their parents . --The New York Times Magazine, 8/18/2010

  11. Median age at first marriage in 2009 was 26 for women and 28 for men --The New York Times Magazine, 8/18/2010 • 2/3 of men over the age of 25 say they want to raise a baby right now --GuttmacherInstitute

  12. Education • According to the College Board, the average student in 2008 left college with $23,000 in loans. --msnbc.com, 7/29/2010 • About half of Millennial men and 60 percent of Millennial women older than 18 have at least some college education --National Journal Magazine, 5/8/2010

  13. Employment • A Pew Research Report found that unemployment is the highest it’s been in 30 years for 18-29 year olds. --msnbc.com, 7/29/2010 • Unemployment was 15.3% for those 20-24 in June 2010. --msnbc.com, 7/29/2010 • In March, unemployment for those 25 to 29, stood at 11.5 percent, more than double the level of three years ago. --National Journal Magazine, 5/8/2010

  14. A Primed Market? A National Institute of Mental Health study, which followed nearly 5,000 children found their brains were not fully mature until at least 25 (and it seems logical that it continues developing beyond that age). --The New York Times Magazine, 8/18/2010

  15. “Emerging Adulthood” Changes at the turn of the 21st century have laid the groundwork for a new stage between the ages of 18 and the late 20s. • Need for more education for an information-based economy • Fewer entry-level jobs • Less rush to marry because of the general acceptance of premarital sex, cohabitation and birth control • Young women delaying child birth due to a range of career options and access to assisted reproductive technology later in life. --Jeffrey J. Arnett, The New York Times Magazine, 8/18/2010

  16. Hot Topics: Recreation/Enrichment • Pottery & Ceramics • Stained Glass • Sewing • Zumba • Exotic Dance • Foreign Language • Travel Abroad • Digital Photography • High End Cooking • Chef lead classes • Wine tasting • Sushi • Defensive Driving • Motorcycle Education • Home Improvement • Martial Arts • Aerobics • Basketball • Volleyball • Pilates • Yoga • Kayaking • Hiking

  17. Hot Topics:CPE/Workforce Training • Nursing • EMT/Paramedic • Firefighting • Pharmacy Technician • Medical Coding • Personal Trainer • Wedding & Event Planner • MS Office & Adobe • Construction • Welding • Sprinkler Installation • Electrical Safety • Electrical Apprenticeships • HVAC • Solar Installation • Workplace Essentials

  18. What Is Working for You? • Themed Excursions • Paranormal

  19. What Else Is Needed? • Budgeting • Financial Analysis & Management • Communication Skills • Teamwork • Written English • Evaluation and Feedback • Giving & Receiving • Risk Assessment & Risk Taking • Strategic Planning

  20. Instruction Design “When it comes to learning, Generation Y do not simply hold preferences, but expectations.” --Carina Paine Schofield & Sue Honoré, The Ashridge Journal, Winter 2009-2010

  21. This Has Changed Our World

  22. As Learners • Expect brief, concise and instant information • Low threshold for boredom • Parallel processing • Visual, nonlinear and virtual

  23. Instructional Techniques • Doing is more important than knowing • Constructivist approach • Social/collaborative • Problem based learning

  24. What Should You Try? • Offer online courses • Develop virtual labs and simulations • Create standard operating procedure materials: job aids, check lists, cheat sheets, etc. • Develop smartphone applications

  25. Sample Online Tools • http://www.hhmi.org/biointeractive/vlabs/cardiology/index.html • http://www.transparent.com/wotd

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