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Ad Awareness: Food/Snacks. Radio increases ad awareness by 103% for Food/Snacks campaigns. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 57 Food/Snacks campaigns; average radio spend £332k. Source: radioGAUGE from the RAB. 103% uplift.
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Ad Awareness: Food/Snacks Radio increases ad awareness by 103% for Food/Snacks campaigns Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads Base: 57 Food/Snacks campaigns; average radio spend £332k Source: radioGAUGE from the RAB 103% uplift