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Relationship Marketing

Relationship Marketing. Case Study: Pacific Brands. *Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970s and 1980s which emphasizes customer retention and satisfaction, rather than a

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Relationship Marketing

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  1. Relationship Marketing Case Study: Pacific Brands

  2. *Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970s and 1980s which emphasizes customer retention and satisfaction, rather than a dominant focus on point-of-sale transactions. What is Relationship Marketing

  3. What Purpose Does Relationship Marketing Serve? *To build long term relationships with customers

  4. How Does It Work, What Type of Techniques Are Used? *It involves creating a high level of customer satisfaction, values and service, thus ensuring that customers will return to the business. Giving the business the ‘thumbs up’. Relationship marketing is now used in many businesses. Through the establishment of a regular client base, businesses are able to offer special packages, discounts and promotional events.

  5. What is the Benefit for a Business to Use Relationship Marketing? *Creating loyal customers will provide a constant client base and are likely to refer the business to friends and family.

  6. Reference List • http://images.google.com.au/, last viewed 05/11/09 • http://en.wikipedia.org/wiki/Relationship_marketing, last viewed 05/11/09 • Business Studies HSC Course Textbook

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