Product Comparison

1. Product Comparison Use your labels and complete the handout in class. Explain your choice to another group. Do they agree with you? Add slide on GMO’a page 402 Nutrition for Life textAdd slide on GMO’a page 402 Nutrition for Life text

2. What about labeling for these foods? Meat, eggs, fresh fruit and vegetables USDA monitors safety and labeling Currently, labeling is mostly voluntary

3. Illustration 4.4 Two examples of labels claiming “lean” ground beef. Only the 7% fat beef is actually lean. “20% fat” ground beef is far from lean, actually providing 21 grams of fat and 70% of total calories from fat per serving.Illustration 4.4 Two examples of labels claiming “lean” ground beef. Only the 7% fat beef is actually lean. “20% fat” ground beef is far from lean, actually providing 21 grams of fat and 70% of total calories from fat per serving.

4. % fat on meat labels refers to % fat by weight! Upper label states “20% fat” has ~70 % of its Calories from fat Lower label states “contains 7% fat” has ~43% of its Calories from fat Both are ~high fat/sat fat, high protein, high iron foods! ? ? ?

5. Illustration 4.8 Example of a structure, function claim. $21.3 billion industry in 2006Illustration 4.8 Example of a structure, function claim. $21.3 billion industry in 2006

6.  Supplement Labeling (FDA) Must be labeled as ‘supplements’ ‘Supplements Facts’ panel is required and must meet FDA standards Advertising must be truthful; enforcement poor Supplements are NOT FDA tested for safety, purity, quality or efficacy Buyer Be (EXTRA) Aware!

7. Quality Assurance Labels Guarantee purity and accuracy of label..not efficacyGuarantee purity and accuracy of label..not efficacy

8. Claims on Supplements How are they used? Sales tool Often deceptive/misleading and overused What are they? Health Claims Structure-Function Claims

9. Low fat diets rich in fruits and vegetables may reduce the risk of some types of cancer. A disease associated with many factors. Freedom of speech applies to information about nutrition in articles, speeches, pamphlets, and broadcasts. However, it is illegal to make false or misleading claims about nutrition in advertisements or on product labels and packaging.Low fat diets rich in fruits and vegetables may reduce the risk of some types of cancer. A disease associated with many factors. Freedom of speech applies to information about nutrition in articles, speeches, pamphlets, and broadcasts. However, it is illegal to make false or misleading claims about nutrition in advertisements or on product labels and packaging.

10. Red flags..caution—you may be dealing with an unreliable source of information or a bogus product 10 red flags of junk science in your text on p. 25 in Red flags..caution—you may be dealing with an unreliable source of information or a bogus product 10 red flags of junk science in your text on p. 25 in

11. Irradiation Considered a food additive; adds nothing to food Effectively kills microbes Does not make food radioactive Approved for all land meat, fruit, veg, grains and eggs Labeled with special symbol and statement; NOT products made from the irradiated ingredients The flour might be irradiated to kill off insects and would have to be labeled irradiated, but not a cake mix that uses the flour in its mix. The flour might be irradiated to kill off insects and would have to be labeled irradiated, but not a cake mix that uses the flour in its mix.

12. Illustration 4.6 The “radura,” as the symbol is called, must be displayed on irradiated foods. The words “treated by irradiation, do not irradiate again” or “treated with radiation, do not irradiate again” must accompany the symbol.Illustration 4.6 The “radura,” as the symbol is called, must be displayed on irradiated foods. The words “treated by irradiation, do not irradiate again” or “treated with radiation, do not irradiate again” must accompany the symbol.

13. Radura Symbols (Irradiation) Gamma rays penetrates packaging and food and kills microbes spices, grains pork products,beef, poultry Loss of A, E, K and thiamin, but also with conventional processing. Gamma rays penetrates packaging and food and kills microbes spices, grains pork products,beef, poultry Loss of A, E, K and thiamin, but also with conventional processing.

14. Labeling Organic Foods 100% organic = has only organically produced ingredients ‘Organic’ = 95% ingredients organic ‘Made w/ organic ingredients’ >70% USDA seal not allowed

15. Organic: USDA Qualifying rules Plants no synthetic fertilizers, pesticides, herbicides x 3yrs. no sewer sludge used; cannot be irradiated cannot use genetically modified (GMO) seeds or ingredients Animals no factory farming conditions no antibiotics/hormones to prevent disease or promote growth no irradiation fed feed that is 100% organically grown

16. Head’s Up When Buying Food! Be smart; pay attention Read labels and ingredient list Be logical. Labels don’t tell all! Weigh risks and benefits Labeling does not guarantee food safety! Best Bet: Eat more of foods that do not need an ingredient list and make no claims at all!