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Campaign: NotMyBreasts

Campaign: NotMyBreasts.org. NotMyBreasts.org Developed by Watershed Company for Breast Cancer Fund. The Breast Cancer Fund's mission is to identify and eliminate the environmental causes of breast cancer and prevent the disease. Evergreen campaign to promote prevention

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Campaign: NotMyBreasts

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  1. Campaign: NotMyBreasts.org

  2. NotMyBreasts.org Developed by Watershed Company for Breast Cancer Fund • The Breast Cancer Fund's mission is to identify and eliminate the environmental causes of breast cancer and prevent the disease. • Evergreen campaign to promote prevention • List builder -- reach new, younger folks • Clever/sassy personality • Fictional character: “Bettie Boob” • Initial promotion to existing list, blogs, social networks

  3. NotMyBreasts.org Developed by Watershed Company for Breast Cancer Fund • Keep marketing momentum going after launch, repurpose during major events (e.g. October) • Update with new technology, approaches • Video, Facebook Pages • Advertising on blogs, search engines, etc. • Be strategic when promoting to existing list (some sensitivity since list has many survivors) • Continue to engage initial responders • Prevention tips via text, twitter

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